Customer Marketing Manager

Filevine
Salt Lake City
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Customer obsession","Storytelling","Cross-functional collaboration","Program management","Project coordination"]

Own the narrative after customers join by scaling customer advocacy and reference programs that turn Filevine power users and AI adopters into vocal advocates. Create ROI-driven case studies and user content, design adoption campaigns (newsletters, user groups, webinars), and coordinate with events, webinar, and product teams to drive expansion and predictable revenue growth across lifecycle motions.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Filevine
Filevine
1 year ago

Customer Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own the narrative after customers join by scaling customer advocacy and reference programs that turn Filevine power users and AI adopters into vocal advocates. Create ROI-driven case studies and user content, design adoption campaigns (newsletters, user groups, webinars), and coordinate with events, webinar, and product teams to drive expansion and predictable revenue growth across lifecycle motions.
Location: Salt Lake City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build and scale a customer reference program that turns power users and AI adopters into advocates through reference calls and case studies.
  • •Interview customers and create ROI-driven case studies, video scripts, and user testimonials focused on LOIS and the core platform.
  • •Identify and execute upsell opportunities with GTM partners by collaborating with events, webinar, and product teams.
  • •Design and run customer adoption campaigns (newsletters, user groups, webinars) to increase adoption, feature utilization, and LTV.
  • •Create customer-facing collateral, adoption toolkits, and release communications that simplify legal-tech workflows for existing users.

Pay and Benefits

Perks:Health InsuranceDentalVisionMaternity LeavePaternity LeaveDisability

Key Requirements

  • •7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS, with legal-tech or AI-tech experience a plus.
  • •Experience listening to customer calls, understanding friction points, and identifying human-interest angles behind data-driven workflows.
  • •A proven ability to write compelling case studies, customer newsletters, and promotional content.
  • •Experience coordinating project workflows across Customer Success, Account Management, and Marketing teams.
  • •Managed customer programs such as advisory boards, surprise & delight, or industry events.
Experience:B2B SaaSLegal-techAI-tech
Education:Bachelor's
Skills:Customer obsessionStorytellingCross-functional collaborationProgram managementProject coordination
Tech Stack:HubSpot

Company Brief

Filevine
Provides cloud-based legal case management and practice management software for law firms and legal departments, offering document management, communication, reporting, and workflow automation to streamline case handling and client collaboration.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Salt Lake City, United States
Founded: 2014
WebsiteLinkedIn