Kit

2 weeks ago

Lead Growth Marketing Manager

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Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own paid acquisition performance to help drive growth goals, improving acquisition efficiency, LTV:CAC, and qualified inbound sales pipeline. You’ll sharpen existing channels with channel strategy, creative testing, funnel optimization, and stronger measurement that connects spend to MRR, pipeline, CAC, LTV, and payback. Partner closely across Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external agencies to build a scalable experimentation roadmap and performance marketing operating system.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own LTV:CAC optimization by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.
•Drive strategy, execution, testing, budget allocation, and outcomes across core paid acquisition channels.
•Grow qualified inbound sales pipeline for sales-led motion by identifying right segments, offers, channels, and conversion paths.
•Partner with Creative and Product Marketing to develop, test, and iterate performance creative and campaign messaging.
•Build measurement and reporting that connects marketing spend to MRR, pipeline, CAC, LTV, and payback.

Pay and Benefits

Salary: USD 180,000 annually

Equity and Bonus:Equity

Perks:Profit Sharing401kHealth InsuranceDentalVisionRemote WorkHome OfficeLearning BudgetChildcare BenefitPaid LeaveParental LeavePaid SickPaid HolidaysSabbaticalRetreats

Key Requirements

•8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses.
•Paid acquisition strategy and execution across multiple channels, improving mature or partially built programs (not only launching from zero).
•Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement.
•Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments.
•Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels.

Experience:8-12 yearsB2B SaaSPLGCreator economyPerformance marketing

Skills:Low ego ownershipSelf-starterCollaborationData-driven decision makingBias toward action

Company Brief

Kit

Kit (formerly ConvertKit) is an email-first operating system for professional creators, offering email marketing, automations, commerce, and an app store to help creators grow, monetize, and manage their audiences.

Industry: Influencer & Creator Economy

Company Size: Medium (51 to 250 employees)

Revenue: USD 25M to 50M

Growth: Scaleup

Valuation: USD 100M to 250M

Funding: Seed

Headquarters: Boise, United States

Founded: 2013

Glassdoor: 5.0

Website LinkedIn Glassdoor

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Kit