Sr Customer Mktng Specialist

Honeywell
Gurugram
Workplace: HybridFull timeFunction: Customer Support (Service Desk)Experience: 5-7 yearsSkills: ["Analytical thinking","Stakeholder communication","Attention to detail","End-to-end ownership","Ability to manage multiple priorities"]

Drive customer engagement and loyalty by translating business and marketing needs into analytics-led KPIs, decision-ready insights, and personalized web experiences. Use Adobe Experience Cloud (AEM, Adobe Analytics, Adobe Target) to analyze journeys and content performance, build experimentation plans (A/B, multivariate, targeting/allocations), and activate personalization. Coordinate stakeholders and agencies through QA/UAT/launch, then optimize results and document reusable learnings while piloting AI-assisted tools.

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Honeywell
Honeywell
1 day ago

Sr Customer Mktng Specialist

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Job Summary

Drive customer engagement and loyalty by translating business and marketing needs into analytics-led KPIs, decision-ready insights, and personalized web experiences. Use Adobe Experience Cloud (AEM, Adobe Analytics, Adobe Target) to analyze journeys and content performance, build experimentation plans (A/B, multivariate, targeting/allocations), and activate personalization. Coordinate stakeholders and agencies through QA/UAT/launch, then optimize results and document reusable learnings while piloting AI-assisted tools.
Location: Gurugram
Workplace: Hybrid
Employment Type: Full time
Job Function: Customer Support (Service Desk)
Seniority: Mid level

Key Responsibilities

  • •Partner with business and marketing stakeholders to turn needs into clear analytical approaches, KPIs, and decision-ready outputs.
  • •Analyze web personas and uncover customer journeys, content performance, conversion barriers, behavioral patterns, and opportunities using Adobe Analytics.
  • •Create insight stories explaining what’s happening, why it matters, and what stakeholders should do next, beyond reporting.
  • •Define personalization use cases and optimize customer experiences using signals, experience logic, success metrics, and targeted activation.
  • •Build activities and coordinate execution (including QA/UAT/launch) using experimentation and personalization methods, then interpret results and document learnings.

Key Requirements

  • •5-7 years of hands-on experience across Adobe Experience Cloud, particularly AEM, Adobe Analytics, and Adobe Target, to build, analyze, and personalize enterprise web experiences.
  • •Advanced Adobe Analytics skills including segmentation, journey and fallout analysis, calculated metrics, and dashboard development.
  • •Hands-on Adobe Target experience covering audiences, activities, profile scripts, QA, reporting, and optimization.
  • •Hands-on AEM experience including page authoring, page layouts, and reusable Experience Fragments.
  • •Strong analytical thinking, stakeholder communication, attention to detail, and end-to-end ownership.
Experience:5-7 yearsEnterprise webPersonalizationMarketing analyticsCustomer journeysExperimentation
Skills:Analytical thinkingStakeholder communicationAttention to detailEnd-to-end ownershipAbility to manage multiple priorities
Tech Stack:Adobe Experience CloudAEMAdobe AnalyticsAdobe TargetAdobe LaunchWeb SDKMarketoSalesforceDemandbaseWriter AIMicrosoft CopilotAdobe Target machine learningAdobe Target for analysisA/B testingExperience TargetingMultivariate TestingAuto-AllocateAuto-TargetAutomated PersonalizationRecommendations

Company Brief

Honeywell
Global diversified technology and manufacturing company providing aerospace systems, building technologies, performance materials, and safety & productivity solutions for industrial, commercial, and consumer markets.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 25B to 50B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 1906
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Glassdoor: 3.8
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