Regional Marketing Manager (Home Appliances)

Samsung
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Structured thinking","Execution","Follow-through","Communication"]

Lead regional marketing efforts for Home Appliances across Southeast Asia & Oceania, partnering with HQ, RHQ, and subsidiary teams. Use consumer and business insights to shape product USPs for launches, ensure brand guideline compliance, and drive marketing priorities, strategies, and KPIs. Manage strategic and new business projects, coordinate stakeholders and external partners, and improve business processes—exploring AI tools to boost operational efficiency.

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FursaFursa
Samsung
Samsung
23 hours ago

Regional Marketing Manager (Home Appliances)

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Last checked: 1 hour agoStatus: Live

Job Summary

Lead regional marketing efforts for Home Appliances across Southeast Asia & Oceania, partnering with HQ, RHQ, and subsidiary teams. Use consumer and business insights to shape product USPs for launches, ensure brand guideline compliance, and drive marketing priorities, strategies, and KPIs. Manage strategic and new business projects, coordinate stakeholders and external partners, and improve business processes—exploring AI tools to boost operational efficiency.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Leverage consumer and business insights to define product USPs for new launches and align teams on regional marketing priorities and KPIs.
  • •Drive brand guideline compliance by engaging with marketing and product teams across the region.
  • •Lead strategic marketing projects and new business initiatives, coordinating HQ, RHQ, subsidiaries, and cross-functional resources to deliver objectives.
  • •Support identification and management of external partners and coordinate with sales, business development, government relations, and other stakeholders for aligned execution.
  • •Improve business processes and operational efficiency, prepare reports and presentations for management, and identify/synthesize best practices to support adoption by subsidiaries.

Key Requirements

  • •Experience in the Home Appliances industry, ideally across Southeast Asia & Oceania.
  • •Experience in PMO, project management, or a project management-oriented role to structure and drive multiple initiatives.
  • •Strong analytical and structured thinking skills to translate insights into practical business actions and outcomes.
  • •Disciplined, results-oriented execution with strong follow-through and attention to detail.
  • •Strong interpersonal and communication skills to collaborate cross-functionally and communicate effectively with stakeholders.
Experience:Home appliancesSoutheast Asia & Oceania
Skills:Analytical thinkingStructured thinkingExecutionFollow-throughCommunication
Tech Stack:AI

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn