Senior Brand Manager, Marketing (Base - Multiple Positions)

The Kraft Heinz Company
Chicago
Workplace: OnsiteFull timeUSD 141,500 - 176,900 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Strategic thinking","Leadership","Communication","Analytical thinking","Collaboration"]

Lead brand ambition and short- and long-term brand strategy to drive sustainable growth. Define where-to-play and portfolio frameworks, and partner with Insights and Innovation to shape innovation, renovation, and expansion priorities. Use consumer and business data to identify performance drivers and guide strategic decisions. Collaborate across regional and cross-functional teams to scale actionable plans, while establishing brand guidelines and standards for consistent execution across touchpoints.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
The Kraft Heinz Company
The Kraft Heinz Company
4 months ago

Senior Brand Manager, Marketing (Base - Multiple Positions)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 36 days agoStatus: Live

Job Summary

Lead brand ambition and short- and long-term brand strategy to drive sustainable growth. Define where-to-play and portfolio frameworks, and partner with Insights and Innovation to shape innovation, renovation, and expansion priorities. Use consumer and business data to identify performance drivers and guide strategic decisions. Collaborate across regional and cross-functional teams to scale actionable plans, while establishing brand guidelines and standards for consistent execution across touchpoints.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead development of brand ambition and short- and long-term brand strategies to drive sustainable growth
  • •Define strategic frameworks guiding where-to-play choices, portfolio priorities, and expansion opportunities
  • •Shape innovation and renovation strategies with Insights and Innovation teams
  • •Use consumer, category, and business data to identify performance drivers and inform strategic decisions
  • •Partner with cross-functional and regional teams to scale strategies into actionable plans while establishing brand guidelines and standards

Pay and Benefits

Salary: USD 141,500 - 176,900 annually
Perks:Health InsuranceDentalVision401kPaid LeaveRemote Work

Key Requirements

  • •8+ years of experience in brand management or marketing, preferably in CPG or related industries
  • •Translate insights into clear, actionable brand strategies and plans
  • •Proven experience building and growing brands with strong positioning, purpose, and performance
  • •Demonstrated leadership and influence across complex, matrixed organizations
  • •Experience guiding innovation, renovation, and portfolio strategy across multiple initiatives
Experience:8+ yearsCPG
Skills:Strategic thinkingLeadershipCommunicationAnalytical thinkingCollaboration

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn