WPP

1 month ago

VML & Ogilvy | Social Strategy Lead, Japan

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Last checked: 12 hours agoStatus: Live

Job Summary

Senior social strategy leader responsible for shaping social strategy and intelligence across WPP Content Studio Japan. Sets direction for social across platforms, turns signals into actionable insights, guides strategy teams, and drives measurable business impact using AI-enabled workflows and social data to inform creative and client decisions.

Location: Tokyo

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Sr. Manager level

Key Responsibilities

•Lead social strategy initiatives across key WPP Content Studio Japan clients; set clear platform roles across Meta, TikTok, X, LINE, YouTube, emerging channels, and client ecosystems.
•Connect organic, paid, owned, earned, creator, and community activity into one clear strategic system; translate business goals into social priorities, content principles, channel roles, and measurement frameworks.
•Oversee always-on and campaign work laddering up to brand and business objectives; act as the senior social strategy POV across client conversations and internal decision-making.
•Lead the studio’s social intelligence and listening capability; turn social signals into actionable insight and build outputs to inform client and internal decisions.
•Define KPI frameworks across organic, paid, creator, campaign, and always-on content; ensure reporting answers what worked, what failed, and what to do next; establish learning loops.

Key Requirements

• +5 years of senior experience in social, digital or content strategy, or platform-led brand strategy.
•Proven ability to lead strategy across multiple brands or business units.
•Deep understanding of Japan social behavior and major platforms.
•Strong knowledge of Instagram, TikTok, X, LINE, YouTube, creator ecosystems, paid/organic dynamics, and emerging formats.
•Hands-on experience with social listening, performance reporting, audience insight, and cultural analysis.

Experience:5+ yearsAdvertisingMarketingSocial mediaJapan

Skills:CommunicationLeadershipProblem-solving

Languages:EnglishJapanese

Tech Stack:AIWPP.openInstagramTikTokXLINEYouTubeSocial listeningAnalytics

Company Brief

WPP

Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1971

Website LinkedIn

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WPP