VML & Ogilvy | Social Strategy Lead, Japan

WPP
Tokyo
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsSkills: ["Communication","Leadership","Problem-solving"]

Senior social strategy leader responsible for shaping social strategy and intelligence across WPP Content Studio Japan. Sets direction for social across platforms, turns signals into actionable insights, guides strategy teams, and drives measurable business impact using AI-enabled workflows and social data to inform creative and client decisions.

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FursaFursa
WPP
WPP
3 months ago

VML & Ogilvy | Social Strategy Lead, Japan

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Last checked: 19 hours agoStatus: Live

Job Summary

Senior social strategy leader responsible for shaping social strategy and intelligence across WPP Content Studio Japan. Sets direction for social across platforms, turns signals into actionable insights, guides strategy teams, and drives measurable business impact using AI-enabled workflows and social data to inform creative and client decisions.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead social strategy initiatives across key WPP Content Studio Japan clients; set clear platform roles across Meta, TikTok, X, LINE, YouTube, emerging channels, and client ecosystems.
  • •Connect organic, paid, owned, earned, creator, and community activity into one clear strategic system; translate business goals into social priorities, content principles, channel roles, and measurement frameworks.
  • •Oversee always-on and campaign work laddering up to brand and business objectives; act as the senior social strategy POV across client conversations and internal decision-making.
  • •Lead the studio’s social intelligence and listening capability; turn social signals into actionable insight and build outputs to inform client and internal decisions.
  • •Define KPI frameworks across organic, paid, creator, campaign, and always-on content; ensure reporting answers what worked, what failed, and what to do next; establish learning loops.

Key Requirements

  • • +5 years of senior experience in social, digital or content strategy, or platform-led brand strategy.
  • •Proven ability to lead strategy across multiple brands or business units.
  • •Deep understanding of Japan social behavior and major platforms.
  • •Strong knowledge of Instagram, TikTok, X, LINE, YouTube, creator ecosystems, paid/organic dynamics, and emerging formats.
  • •Hands-on experience with social listening, performance reporting, audience insight, and cultural analysis.
Experience:5+ yearsAdvertisingMarketingSocial mediaJapan
Skills:CommunicationLeadershipProblem-solving
Languages:EnglishJapanese
Tech Stack:AIWPP.openInstagramTikTokXLINEYouTubeSocial listeningAnalytics

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn