Marketing Director, Brand Culture

Sony Interactive Entertainment
San Mateo
Workplace: RemoteFull timeUSD 212,000 - 318,000 annuallyFunction: Marketing & GrowthExperience: 15+ yearsEducation: bachelorsSkills: ["Out-of-the-box thinking","Proactive","Solutions-oriented mindset","Cross-functional leadership","Project management"]

Lead PlayStation’s global youth culture strategy, translating emerging cultural insights into a clear brand point of view. Define long-term cultural vision, identify key entertainment intersections, and build frameworks for authentic brand expression. Drive ongoing research into youth and gaming culture, evaluate collaborators and spaces, and embed the strategy across brand marketing, partnerships, social, influencer, events, and creative teams. Establish measurement frameworks to assess relevance and business impact.

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Sony Interactive Entertainment
Sony Interactive Entertainment
1 month ago

Marketing Director, Brand Culture

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Lead PlayStation’s global youth culture strategy, translating emerging cultural insights into a clear brand point of view. Define long-term cultural vision, identify key entertainment intersections, and build frameworks for authentic brand expression. Drive ongoing research into youth and gaming culture, evaluate collaborators and spaces, and embed the strategy across brand marketing, partnerships, social, influencer, events, and creative teams. Establish measurement frameworks to assess relevance and business impact.
Location: San Mateo
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define long-term cultural vision and point of view for youth audiences globally.
  • •Establish the brand’s intersection with entertainment, music, fashion, and sports, and identify cultural territories, behaviors, and signals shaping relevance.
  • •Drive ongoing research into youth culture and gaming culture and evaluate cultural spaces, collaborators, creators, and lifestyle categories for strategic fit.
  • •Embed cultural strategy across Brand Marketing, Partnerships, Social, Influencer Marketing, Events, and Creative teams.
  • •Create scalable global platforms and activations, and establish measurement frameworks for relevance, audience engagement, brand affinity, and business impact.

Pay and Benefits

Salary: USD 212,000 - 318,000 annually
Perks:MedicalDentalVision401kPaid LeaveWellness StipendEmployee Discounts

Key Requirements

  • •Bachelor’s degree in marketing, advertising, or a related field.
  • •15+ years of experience building culturally relevant brands across gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle categories.
  • •Proven experience defining and driving youth culture strategy for a global brand.
  • •Deep expertise working with creators, influencers, talent, and cultural partners in social-first environments.
  • •Strong project management and leadership experience influencing senior leadership and leading cross-functional teams across multiple regions.
Experience:15+ yearsGamingEntertainmentSportsFashionMusicTechnologyConsumer lifestyle
Education:Bachelor's in marketing, advertising, or a related field
Skills:Out-of-the-box thinkingProactiveSolutions-oriented mindsetCross-functional leadershipProject management
Languages:English

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn