Director, Commercial Sales, Retail & Foodservice

HelloFresh
New York
Workplace: OnsiteFull timeUSD 140,700 - 170,000 annuallyFunction: SalesExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Analytical","Strategic thinking","Team management"]

Strategic leadership role overseeing a multi-channel commercial sales function for Retail and Foodservice. Owns P&L, pricing, trade spend, and governance across key accounts (Target, Costco, grocery, club, foodservice), partners with cross-functional teams to scale the business, and builds the sales organization and operating cadences in a high-growth environment.

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HelloFresh
HelloFresh
3 months ago

Director, Commercial Sales, Retail & Foodservice

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Last checked: 15 hours agoStatus: Live

Job Summary

Strategic leadership role overseeing a multi-channel commercial sales function for Retail and Foodservice. Owns P&L, pricing, trade spend, and governance across key accounts (Target, Costco, grocery, club, foodservice), partners with cross-functional teams to scale the business, and builds the sales organization and operating cadences in a high-growth environment.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Director level

Key Responsibilities

  • •Own annual Retail and Foodservice revenue delivery at the total commercial portfolio level, including the commercial P&L narrative across revenue, margin, trade spend, contribution, and variance to plan.
  • •Lead commercial inputs into the AOP and build the multi-channel commercial roadmap in partnership with Retail Sales & BD, Sales Strategy & Planning, Finance, Supply Chain & Production, Business Operations, and Marketing.
  • •Set portfolio-level retailer and channel priorities across Target, Costco, grocery, club, specialty retail, foodservice, and future growth channels.
  • •Own pricing architecture, trade guardrails, major commercial commitment approvals, and governance around JBPs, long-term agreements, and material retailer commitments.
  • •Partner with the Head of Sales & BD on account prioritization, new account development, customer strategy, and business case pressure-testing; support senior customer relationship moments and escalation as needed.

Pay and Benefits

Salary: USD 140,700 - 170,000 annually
Perks:Health Insurance401kDiscount

Key Requirements

  • •8+ years of experience in CPG commercial sales, retail sales, sales strategy, go-to-market, or related commercial leadership roles.
Experience:8+ yearsCPGRetailFoodserviceSales
Education:Bachelor's
Skills:CommunicationLeadershipAnalyticalStrategic thinkingTeam management
Languages:English

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn