VP, Head of Marketing & Communication

First Abu Dhabi Bank
Abu Dhabi
Full timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Writing","Presentation","Stakeholder management"]

Lead FAB Asset Management marketing and communications, coordinating product marketing, collateral development, and client communications for retail and institutional sales. Drive brand visibility through campaigns, digital presence, events, and sponsorships while ensuring alignment with CMA/ADGM regulatory requirements. Manage budgets, stakeholder coordination across internal teams and external vendors, and contribute to management reports and dashboards to strengthen FAB AM’s identity.

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FursaFursa
First Abu Dhabi Bank
First Abu Dhabi Bank
3 months ago

VP, Head of Marketing & Communication

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead FAB Asset Management marketing and communications, coordinating product marketing, collateral development, and client communications for retail and institutional sales. Drive brand visibility through campaigns, digital presence, events, and sponsorships while ensuring alignment with CMA/ADGM regulatory requirements. Manage budgets, stakeholder coordination across internal teams and external vendors, and contribute to management reports and dashboards to strengthen FAB AM’s identity.
Location: Abu Dhabi
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the execution of marketing and communication initiatives to support FAB Asset Management’s retail and institutional sales objectives
  • •Enhance brand visibility and awareness through consistent messaging, campaign management, and digital presence in alignment with Group brand standards
  • •Coordinate product marketing, collateral development, and client communication, ensuring alignment with investment and distribution teams
  • •Support events, campaigns, and promotional initiatives that position FAB AM as a leading regional asset manager and trusted investment partner
  • •Live and demonstrate the FAB AM values

Key Requirements

  • •Marketing campaign execution
  • •Product and brand communication
  • •Marketing materials and collateral
  • •Digital and social media activities
  • •Events and sponsorships
Experience:10+ yearsFinancial servicesBankingAsset managementMarketing
Education:Bachelor's in UniversityUniversity
Skills:CommunicationWritingPresentationStakeholder management

Company Brief

First Abu Dhabi Bank
First Abu Dhabi Bank (FAB) is the UAE’s largest bank, offering retail, corporate, investment banking, wealth and Islamic banking services across multiple continents, formed by the 2017 merger of First Gulf Bank and National Bank of Abu Dhabi.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2017
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