Assistant Trade Marketing Manager

Choithrams GCC
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-9 yearsSkills: ["Strong analytical skills","Excellent communication","Project management","Strong attention to detail","Ability to multitask"]

Plan and implement brand objectives and BTL activities across retail outlets and trade accounts to achieve sales targets. Collaborate with unit managers to maximize sales, ensure stock availability, and drive brand plan delivery. Lead brand activation, planograming, and merchandising, coordinate with external agencies for promotional materials, and track outlet visibility and competitor activity. Present performance and insights at monthly meetings while supporting ad hoc brand launches and extensions.

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Choithrams GCC
Choithrams GCC
2 weeks ago

Assistant Trade Marketing Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Plan and implement brand objectives and BTL activities across retail outlets and trade accounts to achieve sales targets. Collaborate with unit managers to maximize sales, ensure stock availability, and drive brand plan delivery. Lead brand activation, planograming, and merchandising, coordinate with external agencies for promotional materials, and track outlet visibility and competitor activity. Present performance and insights at monthly meetings while supporting ad hoc brand launches and extensions.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, organize, and implement brand objectives and BTL activities in retail outlets and trade accounts to meet sales targets.
  • •Work with unit managers to maximize sales, increase sales volume, and ensure stocks are consistently available.
  • •Develop and deliver brand plans into agreed retail outlets and execute brand activation, planograming, and merchandising.
  • •Coordinate with external parties (event/advertising agencies, production houses) for promotion materials and communicate promotional mechanics to unit managers and supply chain in advance.
  • •Track own and competitor visibility at the outlet level, submit monthly performance templates, and present results and analysis at monthly review meetings.

Key Requirements

  • •Graduate in any stream.
  • •Good communication skills in English and Hindi; knowledge of Arabic is an added advantage.
  • •3–5 years of experience in the same role.
  • •Experience preparing month-end brand reports.
  • •Mandatory proficiency in MS Office (PowerPoint and Excel).
Experience:3-9 years
Skills:Strong analytical skillsExcellent communicationProject managementStrong attention to detailAbility to multitask
Languages:EnglishHindiArabic
Tech Stack:MS OfficePowerPointExcel

Company Brief

Choithrams GCC
Choithrams is a long-established GCC supermarket chain and food distributor operating retail stores, logistics, and production facilities across the UAE, Bahrain, Qatar and Oman, offering grocery, fresh produce, bakery, butchery and branded/private-label products.
Industry: Retail (Offline)
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1944
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