Digital Personalization Strategist

Avantor
United States
Workplace: RemoteFull timeUSD 78,000 - 125,350 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: high_schoolSkills: ["Cross-functional collaboration","Analytical thinking","Detail-oriented","Organizational skills","Data-to-insights"]

Lead the strategy and hands-on execution of personalized digital experiences that improve customer journeys and support acquisition, engagement, and retention goals. Use behavioral data and UX/CRO frameworks to build audience segmentation and targeting logic, deploy experiments across channels with Adobe Target (and similar platforms), and optimize via A/B and multivariate testing. Collaborate with Analytics, Web, Content, and CRM teams to deliver measurable improvements through dashboards, learnings, and scalable decision frameworks.

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FursaFursa
Avantor
Avantor
1 week ago

Digital Personalization Strategist

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead the strategy and hands-on execution of personalized digital experiences that improve customer journeys and support acquisition, engagement, and retention goals. Use behavioral data and UX/CRO frameworks to build audience segmentation and targeting logic, deploy experiments across channels with Adobe Target (and similar platforms), and optimize via A/B and multivariate testing. Collaborate with Analytics, Web, Content, and CRM teams to deliver measurable improvements through dashboards, learnings, and scalable decision frameworks.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement personalization strategies across digital channels to support acquisition, engagement, and retention.
  • •Build and refine audience segmentation and targeting frameworks using behavioral, demographic, CRM, and lifecycle data.
  • •Lead execution of A/B, multivariate, and rule-based personalization experiments using Adobe Target or similar platforms; define KPIs and success criteria and ensure documentation/QA.
  • •Partner with Analytics to analyze results, build dashboards, and deliver post-campaign learnings to guide ongoing optimization and future strategy.
  • •Coordinate with Web Production, Creative, Content Strategy, CRM, and Demand Generation teams to integrate personalized experiences from campaign inception.

Pay and Benefits

Salary: USD 78,000 - 125,350 annually
Perks:Health InsuranceDentalVision401kPaid LeaveParental LeaveEquity

Key Requirements

  • •High School Diploma required; Bachelor’s degree in Marketing, Data Science, MIS, or Computer Science strongly preferred.
  • •3–5+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles.
  • •Proficiency with web analytics tools such as Adobe Analytics, Google Analytics, or Looker Studio, and experience partnering with data and technical teams.
  • •Familiarity with HTML, CSS, or front-end code structures that affect rendering and personalization deployments.
  • •Experience with Adobe Target and experimentation/personalization platforms (e.g., Optimizely, Dynamic Yield) and strong understanding of segmentation and A/B testing.
Experience:3+ yearsDigital marketingPersonalizationMarketing technology
Education:High School in Marketing, Data Science, Management Information Systems (MIS), or Computer Science
Skills:Cross-functional collaborationAnalytical thinkingDetail-orientedOrganizational skillsData-to-insights
Tech Stack:Adobe TargetAdobe AnalyticsGoogle AnalyticsLooker StudioOptimizelyDynamic YieldHTMLCSSA/B testingMultivariate testingCDPCRMMarTech

Company Brief

Avantor
Provides mission-critical products and services to support life sciences, advanced technologies, and applied materials customers worldwide, including lab supplies, chemical reagents, equipment, and supply chain solutions.
Industry: Wholesale & Distribution
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Radnor, United States
WebsiteLinkedIn