Associate Social Media Video Producer, TODAY Digital

NBC Universal
New York
Workplace: HybridFull timeUSD 75,000 - 85,000 annuallyFunction: Communications, PR & CommunityExperience: 2+ yearsEducation: bachelorsSkills: ["Writing","Organization","Judgment","Professionalism","Multi-tasking"]

Lead real-time digital coverage of the TODAY’s 4th Hour by clipping, editing, and publishing social-first moments. Own talent coverage by shadowing Jenna Bush Hager and Sheinelle Jones to capture on-set and backstage content. Concept and build social franchises, turn each segment into multiple assets, and produce original video and TODAY.com editorial stories. Collaborate with broadcast producers and the original video team, using performance data to optimize formats across IG, TikTok, YouTube Shorts, Facebook, and TODAY.com.

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NBC Universal
NBC Universal
1 day ago

Associate Social Media Video Producer, TODAY Digital

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Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Lead real-time digital coverage of the TODAY’s 4th Hour by clipping, editing, and publishing social-first moments. Own talent coverage by shadowing Jenna Bush Hager and Sheinelle Jones to capture on-set and backstage content. Concept and build social franchises, turn each segment into multiple assets, and produce original video and TODAY.com editorial stories. Collaborate with broadcast producers and the original video team, using performance data to optimize formats across IG, TikTok, YouTube Shorts, Facebook, and TODAY.com.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Lead real-time digital coverage: clip, edit, and publish high-impact moments as they happen.
  • •Own talent coverage by shadowing on-air talent in-studio and around the show to capture social-first content.
  • •Plan ahead with broadcast producers and booking teams to maximize guest appearances across platforms.
  • •Concept and build social franchises (recurring formats, games, interview styles, audience callouts) and turn segments into multiple content pieces.
  • •Execute end-to-end content work (scripting, editing, writing, publishing) and help produce TODAY.com stories, recaps, and guest-driven content.

Pay and Benefits

Salary: USD 75,000 - 85,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •2+ years of experience in digital production, editing, or multi-platform content in a newsroom, studio, or entertainment environment.
  • •Bachelor’s degree or equivalent professional experience.
  • •Proven experience working directly with on-air talent and/or celebrity guests in high-profile settings with strong judgment.
  • •Strong video editing skills with quick, high-quality execution (Premiere preferred).
  • •Deep understanding of social platforms, formats, audience behavior, and strong writing skills across social and editorial.
Experience:2+ yearsNewsroomStudioEntertainment
Education:Bachelor's
Skills:WritingOrganizationJudgmentProfessionalismMulti-tasking
Languages:English
Tech Stack:PremiereIPhoneDSLRMotion graphicsInstagramTikTokYouTube ShortsFacebookTODAY.com

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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