Growth Marketing Manager, Paid Social

Thumbtack
United States
Workplace: RemoteFull timeUSD 104,600 - 135,300 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Strategic thinking","Cross-functional collaboration","Creative problem-solving","Analytical thinking","Communication"]

Own and scale Thumbtack’s Paid Social program, driving incremental customer growth through campaigns on Meta, YouTube, TikTok, Pinterest, Reddit, and emerging platforms. Lead campaign operations (budget pacing, bids, creative iteration, audience segmentation) and build paid social testing roadmaps with cross-functional partners. Ensure rigorous measurement via tracking, QA, reporting, and incrementality/attribution frameworks while partnering with analytics, product, marketing tech, brand, and external agencies to improve creative and automation.

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Thumbtack
Thumbtack
4 months ago

Growth Marketing Manager, Paid Social

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Last checked: 14 hours agoStatus: Live

Job Summary

Own and scale Thumbtack’s Paid Social program, driving incremental customer growth through campaigns on Meta, YouTube, TikTok, Pinterest, Reddit, and emerging platforms. Lead campaign operations (budget pacing, bids, creative iteration, audience segmentation) and build paid social testing roadmaps with cross-functional partners. Ensure rigorous measurement via tracking, QA, reporting, and incrementality/attribution frameworks while partnering with analytics, product, marketing tech, brand, and external agencies to improve creative and automation.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage and efficiently scale paid social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit to drive incremental customer growth.
  • •Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, and audience segmentation.
  • •Build and implement paid social testing roadmaps with cross-functional partners using a continuous test-and-learn approach.
  • •Track, QA, report, and measure paid social performance in partnership with internal and third-party tools.
  • •Collaborate with analytics, product, marketing tech, brand, and external agencies to improve creative and build automated tools for audience workflows, creative decisioning, and reporting.

Pay and Benefits

Salary: USD 104,600 - 135,300 annually

Key Requirements

  • •6+ years managing, scaling, and evolving paid social programs.
  • •Proven success running complex Paid Social campaigns and optimizations, including dynamic ads and A/B tests.
  • •Deep expertise in Meta, TikTok, Pinterest, and emerging social platforms (including dynamic ads and CAPI).
  • •Strong analytical skills with Excel/Google Sheets and hands-on experience in incrementality, A/B testing, lift testing, and attribution frameworks.
  • •Experience managing multi-million dollar budgets and collaborating confidently with cross-functional partners.
Experience:6+ years
Skills:Strategic thinkingCross-functional collaborationCreative problem-solvingAnalytical thinkingCommunication
Tech Stack:MetaYouTubeTikTokPinterestRedditCAPIExcelGoogle Sheets

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn