Thumbtack

2 months ago

Growth Marketing Manager, Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own and scale Thumbtack’s Paid Social program, driving incremental customer growth through campaigns on Meta, YouTube, TikTok, Pinterest, Reddit, and emerging platforms. Lead campaign operations (budget pacing, bids, creative iteration, audience segmentation) and build paid social testing roadmaps with cross-functional partners. Ensure rigorous measurement via tracking, QA, reporting, and incrementality/attribution frameworks while partnering with analytics, product, marketing tech, brand, and external agencies to improve creative and automation.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage and efficiently scale paid social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit to drive incremental customer growth.
•Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, and audience segmentation.
•Build and implement paid social testing roadmaps with cross-functional partners using a continuous test-and-learn approach.
•Track, QA, report, and measure paid social performance in partnership with internal and third-party tools.
•Collaborate with analytics, product, marketing tech, brand, and external agencies to improve creative and build automated tools for audience workflows, creative decisioning, and reporting.

Pay and Benefits

Salary: USD 104,600 - 135,300 annually

Key Requirements

•6+ years managing, scaling, and evolving paid social programs.
•Proven success running complex Paid Social campaigns and optimizations, including dynamic ads and A/B tests.
•Deep expertise in Meta, TikTok, Pinterest, and emerging social platforms (including dynamic ads and CAPI).
•Strong analytical skills with Excel/Google Sheets and hands-on experience in incrementality, A/B testing, lift testing, and attribution frameworks.
•Experience managing multi-million dollar budgets and collaborating confidently with cross-functional partners.

Experience:6+ years

Skills:Strategic thinkingCross-functional collaborationCreative problem-solvingAnalytical thinkingCommunication

Tech Stack:MetaYouTubeTikTokPinterestRedditCAPIExcelGoogle Sheets

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Thumbtack

2 months ago

Growth Marketing Manager, Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage and efficiently scale paid social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit to drive incremental customer growth.
•Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, and audience segmentation.
•Build and implement paid social testing roadmaps with cross-functional partners using a continuous test-and-learn approach.
•Track, QA, report, and measure paid social performance in partnership with internal and third-party tools.
•Collaborate with analytics, product, marketing tech, brand, and external agencies to improve creative and build automated tools for audience workflows, creative decisioning, and reporting.

Pay and Benefits

Salary: USD 104,600 - 135,300 annually

Key Requirements

•6+ years managing, scaling, and evolving paid social programs.
•Proven success running complex Paid Social campaigns and optimizations, including dynamic ads and A/B tests.
•Deep expertise in Meta, TikTok, Pinterest, and emerging social platforms (including dynamic ads and CAPI).
•Strong analytical skills with Excel/Google Sheets and hands-on experience in incrementality, A/B testing, lift testing, and attribution frameworks.
•Experience managing multi-million dollar budgets and collaborating confidently with cross-functional partners.

Experience:6+ years

Skills:Strategic thinkingCross-functional collaborationCreative problem-solvingAnalytical thinkingCommunication

Tech Stack:MetaYouTubeTikTokPinterestRedditCAPIExcelGoogle Sheets

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn