Shopper Marketing Manager

Diageo
Lima, Buenos Aires
Full timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Hands-on","Decisiveness","Problem-solving","Communication","Cross-functional collaboration","Analytical skills"]

Develop and execute shopper marketing strategies to influence purchase decisions at the point of sale, translating brand strategy into compelling in-store and online experiences. Analyze shopper behavior and path-to-purchase data to identify opportunities and ways to win versus competitors. Own and manage assigned budgets, ensure consistent execution with brand and commercial teams, track and report ROI, and manage shopper agencies to build channel toolkits.

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FursaFursa
Diageo
Diageo
3 days ago

Shopper Marketing Manager

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Last checked: 1 hour agoStatus: Live

Job Summary

Develop and execute shopper marketing strategies to influence purchase decisions at the point of sale, translating brand strategy into compelling in-store and online experiences. Analyze shopper behavior and path-to-purchase data to identify opportunities and ways to win versus competitors. Own and manage assigned budgets, ensure consistent execution with brand and commercial teams, track and report ROI, and manage shopper agencies to build channel toolkits.
Location: Lima, Buenos Aires
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design and implement shopper marketing strategies aligned with brand and category objectives.
  • •Create shopper experiences and in-store/online activation plans, including POP materials and displays.
  • •Analyze shopper behavior and path-to-purchase data to identify opportunities and competitive wins.
  • •Manage the assigned budget for shopper marketing activities.
  • •Collaborate with brand and channel/commercial teams, track ROI, and manage shopper agencies and channel toolkits.

Key Requirements

  • •Degree in Commercial, Marketing, or Engineering careers.
  • •3+ years of experience in shopper/trade marketing, retail, or brand management.
  • •Experience with both traditional retail and eCommerce/digital shelf strategies.
  • •Hands-on, decisive problem-solving approach.
  • •Excellent communication and cross-functional collaboration skills, with strong analytical ability to interpret sales and shopper data.
Experience:3+ years
Education:Bachelor's
Skills:Hands-onDecisivenessProblem-solvingCommunicationCross-functional collaborationAnalytical skills
Languages:English

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn