SOREL Senior Email Marketing Specialist

Columbia Sportswear Company
United States
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Cross-functional communication","Problem-solving","Critical thinking","Adaptability","Detail-oriented"]

Own and optimize the end-to-end email marketing program, driving revenue, retention, and customer lifetime value. Lead an email calendar across batch and triggered lifecycle campaigns, using data-driven segmentation and A/B testing to improve performance. Hands-on build and deployment in Zeta (or similar ESPs) with HTML and dynamic content customization, while partnering with Brand, Creative, Merchandising, and DTC teams to maintain deliverability and list health.

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FursaFursa
Columbia Sportswear Company
Columbia Sportswear Company
1 month ago

SOREL Senior Email Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 days agoStatus: Live

Job Summary

Own and optimize the end-to-end email marketing program, driving revenue, retention, and customer lifetime value. Lead an email calendar across batch and triggered lifecycle campaigns, using data-driven segmentation and A/B testing to improve performance. Hands-on build and deployment in Zeta (or similar ESPs) with HTML and dynamic content customization, while partnering with Brand, Creative, Merchandising, and DTC teams to maintain deliverability and list health.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and manage the email marketing calendar, aligning campaigns with merchandising priorities, product drops, and seasonal initiatives.
  • •Execute batch campaigns end-to-end (build, QA, deploy) within Zeta.
  • •Lead A/B testing across subject lines, creative, personalization, and send-time optimization.
  • •Design and optimize customer journeys (onboarding, post-purchase, retention, win-back flows).
  • •Develop and refine triggered lifecycle programs and maintain audience segmentation, reporting, and email list health/compliance.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionLife InsuranceDisability InsuranceFlexible SpendingEmployee DiscountsEap CounselingTime Off

Key Requirements

  • •Bachelor’s degree, applicable certification, or equivalent experience.
  • •7+ years of email marketing experience, preferably in DTC eCommerce or retail (footwear/apparel a plus).
  • •Hands-on experience with Zeta (or similar enterprise ESPs) and the ability to build, QA, and deploy campaigns.
  • •Strong experience with HTML and/or Liquid templating for campaign setup and customization.
  • •Proven success managing email lifecycle programs and using A/B testing and performance optimization; strong segmentation/personalization and email analytics/reporting knowledge.
Experience:7+ yearsDTC eCommerceRetailE-commerceEmail marketingCustomer lifecycle
Education:Bachelor's
Skills:Cross-functional communicationProblem-solvingCritical thinkingAdaptabilityDetail-oriented
Tech Stack:ZetaHTMLLiquidESPA/B testingSegmentationSMSCDPs

Company Brief

Columbia Sportswear Company
Designs, manufactures, and markets outdoor apparel, footwear, accessories, and equipment under brands including Columbia, Sorel, and Mountain Hardwear, serving consumers globally with performance-driven products for outdoor activities.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Portland, United States
Founded: 1938
WebsiteLinkedIn