AutoNation

5 days ago

Sr. Specialist, Performance Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Support the development, execution, and optimization of lower-funnel performance media strategies that drive leads, vehicle sales, and inventory movement across AutoNation brands and dealership locations. Partner with the Sr. Manager to build media plans, forecast and track budgets, analyze channel and KPI performance, and support testing and attribution/incrementality work. Coordinate with Analytics, CRM, agencies, and Media Operations to activate audiences and optimize campaigns, while helping manage vendor performance.

Location: Florida

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Support development of lower-funnel media strategies across AutoNation brands and business lines.
•Assist in creating annual, quarterly, and campaign-level performance media plans, including forecasting, budget tracking, and performance reporting.
•Analyze channel performance to identify opportunities to improve efficiency and outcomes, and develop optimization recommendations tied to lead generation and sales performance.
•Monitor and analyze campaign results against KPIs; support attribution, conversion measurement, MMM, MTA, lift studies, and incrementality initiatives, including documenting testing learnings.
•Partner with agencies and media vendors to support campaign execution and optimization, review recommendations and reporting, and maintain stakeholder relationships.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionParental Leave

Key Requirements

•Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
•4+ years of experience in performance marketing, paid media, digital marketing, or advertising; agency experience preferred.
•Experience supporting Paid Search, Performance Max, Paid Social, retargeting, Vehicle Listing Ads (VLA), and lead generation programs.
•Strong understanding of performance marketing principles, attribution, conversion measurement, and optimization methodologies.
•Ability to analyze campaign performance and develop data-driven recommendations; strong analytical, organizational, project management, and communication skills.

Experience:4+ yearsPerformance marketingPaid mediaDigital marketingAdvertisingAgency experience

Education:Bachelor's in Marketing, Advertising, Communications, Business, or a related field

Skills:AnalyticalOrganizationalProject managementCommunicationCross-functional collaboration

Tech Stack:Paid SearchPerformance MaxMetaVehicle Listing Ads (VLA)Inventory AdsRetargetingLead GenerationCRMMMMMTAIncrementalityLift studiesPaid Social

Company Brief

AutoNation

AutoNation is a leading automotive retailer in the United States, operating a network of new and used vehicle dealerships, service centers, and parts operations while offering financing, insurance, and vehicle remarketing services.

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn

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AutoNation

5 days ago

Sr. Specialist, Performance Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: Florida

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Support development of lower-funnel media strategies across AutoNation brands and business lines.
•Assist in creating annual, quarterly, and campaign-level performance media plans, including forecasting, budget tracking, and performance reporting.
•Analyze channel performance to identify opportunities to improve efficiency and outcomes, and develop optimization recommendations tied to lead generation and sales performance.
•Monitor and analyze campaign results against KPIs; support attribution, conversion measurement, MMM, MTA, lift studies, and incrementality initiatives, including documenting testing learnings.
•Partner with agencies and media vendors to support campaign execution and optimization, review recommendations and reporting, and maintain stakeholder relationships.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionParental Leave

Key Requirements

•Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
•4+ years of experience in performance marketing, paid media, digital marketing, or advertising; agency experience preferred.
•Experience supporting Paid Search, Performance Max, Paid Social, retargeting, Vehicle Listing Ads (VLA), and lead generation programs.
•Strong understanding of performance marketing principles, attribution, conversion measurement, and optimization methodologies.
•Ability to analyze campaign performance and develop data-driven recommendations; strong analytical, organizational, project management, and communication skills.

Experience:4+ yearsPerformance marketingPaid mediaDigital marketingAdvertisingAgency experience

Education:Bachelor's in Marketing, Advertising, Communications, Business, or a related field

Skills:AnalyticalOrganizationalProject managementCommunicationCross-functional collaboration

Tech Stack:Paid SearchPerformance MaxMetaVehicle Listing Ads (VLA)Inventory AdsRetargetingLead GenerationCRMMMMMTAIncrementalityLift studiesPaid Social

Company Brief

AutoNation

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn