Manager, Field Marketing - WA

Pernod Ricard
Seattle
Workplace: RemoteFull timeUSD 111,400 - 139,200Function: Marketing & GrowthExperience: 5-10 yearsEducation: bachelorsSkills: ["Self-starter","Analytical rigor","Collaboration","Influencing cross-functional teams","Translating insights into action"]

Drive state-level field marketing strategy and activation excellence across assigned geographies. Own annual planning, playbooks, and A&P budget management, translating national programs into market execution with distributor partners. Use insights from market feedback to inform brand planning and program evolution, support large-scale events and partnerships, and communicate via sell decks and ROI readouts. Collaborate cross-functionally to maximize local impact and commercial alignment.

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Pernod Ricard
Pernod Ricard
37 minutes ago

Manager, Field Marketing - WA

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Source: Company careers pageValidated by: Fursa AI
Last checked: 37 minutes agoStatus: Live

Job Summary

Drive state-level field marketing strategy and activation excellence across assigned geographies. Own annual planning, playbooks, and A&P budget management, translating national programs into market execution with distributor partners. Use insights from market feedback to inform brand planning and program evolution, support large-scale events and partnerships, and communicate via sell decks and ROI readouts. Collaborate cross-functionally to maximize local impact and commercial alignment.
Location: Seattle
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead state-level marketing strategy, annual planning, and activation across designated markets to support sales and distributor partners.
  • •Translate national programs and priority periods into market-level execution, ensuring alignment with Sales Leads and distributor teams.
  • •Develop and oversee execution plans and playbooks aligned to brand guidelines, optimizing for local needs and regional chains.
  • •Capture, synthesize, and communicate market insights via a feedback loop to inform annual brand planning and master program briefing processes.
  • •Lead market-level A&P budget development, ownership, and optimization, including tracking, reconciliation, and ROI readouts.
Travel: Medium travel

Pay and Benefits

Salary: USD 111,400 - 139,200

Key Requirements

  • •Bachelor's degree required.
  • •5–10 years of relevant marketing experience, ideally within beverage alcohol, trade/retail management, or brand roles.
  • •Demonstrated experience developing local activation strategies and driving commercial planning.
  • •Proficiency in Microsoft Outlook and Office applications.
  • •Ability to travel up to 25%.
Experience:5-10 yearsBeverage alcoholTrade/retail management
Education:Bachelor's
Skills:Self-starterAnalytical rigorCollaborationInfluencing cross-functional teamsTranslating insights into action
Tech Stack:Microsoft OutlookMicrosoft Office

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn