Senior Digital Marketing Specialist - Paid Social - FTC

Deliveroo
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Quantitative analysis","Analytical thinking","Stakeholder management","Problem-solving","Self-starter mindset"]

Drive paid social and programmatic video campaigns for Deliveroo’s Brand & Experience team, partnering with creative, data science, and marketing technology to improve reach and performance. Manage platform setup, activation, optimization, and reporting; forecast audiences and recommend channel strategies. Build and run ad-serving tags and trafficking for accurate measurement, design A/B tests and brand lift studies, and share weekly insights and post-campaign analyses with key stakeholders.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Deliveroo
Deliveroo
1 day ago

Senior Digital Marketing Specialist - Paid Social - FTC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Drive paid social and programmatic video campaigns for Deliveroo’s Brand & Experience team, partnering with creative, data science, and marketing technology to improve reach and performance. Manage platform setup, activation, optimization, and reporting; forecast audiences and recommend channel strategies. Build and run ad-serving tags and trafficking for accurate measurement, design A/B tests and brand lift studies, and share weekly insights and post-campaign analyses with key stakeholders.
Location: London
Workplace: Hybrid
Employment Type: Full time · 6 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage end-to-end platform setup, activation, optimization, and reporting for programmatic video and paid social across brand and tactical campaigns.
  • •Collaborate with internal planning teams to respond to briefs, forecast audience reach, and recommend channel strategies to meet commercial goals.
  • •Build and manage ad-serving tags, trackers, and CM360 trafficking processes to ensure accurate performance measurement and conversion tracking.
  • •Design and run A/B tests and brand lift studies to strengthen channel insights and improve campaign efficiency.
  • •Deliver weekly performance updates and post-campaign analysis, translating complex metrics into actionable learnings for stakeholders.

Key Requirements

  • •Direct expertise activating and optimizing media via DV360, Meta, and TikTok for a high-growth consumer-facing or D2C brand.
  • •Strong knowledge of the display and video media ecosystem, including hands-on CM360 trafficking and conversion tracking tools.
  • •Proven quantitative and analytical skills to synthesize complex data into actionable insights and structured reports.
  • •Excellent stakeholder management skills with a track record of building trust with internal teams, platform representatives, and external agencies.
  • •Self-starter mindset with strong problem-solving skills and the ability to adapt quickly in a fast-paced environment.
Skills:Quantitative analysisAnalytical thinkingStakeholder managementProblem-solvingSelf-starter mindset
Tech Stack:DV360MetaTikTokCM360Programmatic videoPaid socialAd-serving tagsTrackersConversion trackingA/B testingBrand lift studiesData-driven marketing

Company Brief

Deliveroo
Deliveroo is a multinational online food and grocery delivery marketplace connecting consumers, restaurants, retailers and riders via its app and platform, operating across multiple countries with fast local delivery and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2013
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor