Account-Based Marketing Manager, AMER

Atlassian
Americas, United States, Mountain View, Washington
Workplace: RemoteFull timeUSD 106,200 - 166,850 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic thinking","Cross-functional influence","Self-starting","Data-driven decision-making","AI fluency"]

Own East/Canada account-based marketing strategy for Strategic & Enterprise segments, driving measurable pipeline for the sales team. Translate Atlassian’s AI and platform transformation narrative into locally resonant proof points and campaigns. Use AI tools (including Rovo and Atlassian Intelligence) alongside marketing automation and CRM data to personalize and optimize 1:1 and 1:Few omni-channel ABM motions. Plan high-touch events, coordinate partner co-marketing, and influence central demand gen/PMM/brand/event priorities based on regional account needs.

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Atlassian
Atlassian
2 months ago

Account-Based Marketing Manager, AMER

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Last checked: 10 hours agoStatus: Live
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Job Summary

Own East/Canada account-based marketing strategy for Strategic & Enterprise segments, driving measurable pipeline for the sales team. Translate Atlassian’s AI and platform transformation narrative into locally resonant proof points and campaigns. Use AI tools (including Rovo and Atlassian Intelligence) alongside marketing automation and CRM data to personalize and optimize 1:1 and 1:Few omni-channel ABM motions. Plan high-touch events, coordinate partner co-marketing, and influence central demand gen/PMM/brand/event priorities based on regional account needs.
Location: Americas, United States, Mountain View, Washington
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Generate and accelerate pipeline for the East/Canada sales team.
  • •Bring Atlassian’s AI and platform transformation story to life in-market with customer stories, proof points, and campaign themes.
  • •Lead AI-informed ABM strategy and campaign development, using AI tools for personalization and performance analysis.
  • •Build and manage 1:1 omni-channel ABM campaigns using account/contact-level insights to drive new pipeline opportunities.
  • •Plan and execute in-person and virtual events and partner activation based on regional pipeline gaps and sales priorities.

Pay and Benefits

Salary: USD 106,200 - 166,850 annually
Equity and Bonus:Equity

Key Requirements

  • •7+ years of B2B marketing experience, including 3+ years of Account-Based Marketing in a high-growth environment.
  • •Proven experience owning, executing, and measuring 1:1 and 1:Few ABM motions across channels (paid media, email, content syndication, direct mail, events, etc.).
  • •Experience generating pipeline for a sales organization, demonstrating measurable impact on revenue opportunities.
  • •Strong AI fluency using AI tools in marketing workflows (content generation, audience insights, campaign optimization, analytics).
  • •Comfort with data and the ability to diagnose performance gaps, build hypotheses, and recommend actions using pipeline/campaign performance data.
Experience:7+ yearsB2B marketingAccount-based marketing (ABM)Enterprise softwareHigh-growth environmentB2B SaaS
Skills:Strategic thinkingCross-functional influenceSelf-startingData-driven decision-makingAI fluency
Tech Stack:RovoAtlassian IntelligenceSalesforceMarketo

Company Brief

Atlassian
Atlassian develops collaboration and workflow software—Jira, Confluence, Trello, Loom and more—used by teams for project management, software development, and IT service management across enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2002
Glassdoor
Glassdoor: 3.1
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