Marketing Lead, Referrals (all genders)

Own the global referral and virality programme, setting the proposition, channel strategy, roadmap, measurement framework, and execution model across CRM and product. Lead cross-functional delivery across Product, CRM, Analytics, Engineering, and local markets in 16 markets and 8 brands. Drive growth through experimentation and data-driven optimization, translating business objectives into measurable outcomes while shaping how the virality function evolves over time.