Marketing Data Scientist

SoFi Technologies
San Francisco
Workplace: OnsiteFull timeUSD 105,600 - 198,000 annuallyFunction: Data Science & Machine LearningExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Cross-functional collaboration","Attention to detail","Reliability","Growth mindset"]

Build and maintain automated reporting pipelines, dashboards, and datasets for Lifecycle Marketing performance. Improve LCM data reliability by implementing standardized logic, definitions, and quality checks across email, push, in-app, and CRM activities. Develop self-serve reporting and AI-assisted analytics tooling, investigate data discrepancies and pipeline issues, and support incrementality measurement (holdouts/experiments) to translate lift into actionable recommendations for stakeholders.

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FursaFursa
SoFi Technologies
SoFi Technologies
1 day ago

Marketing Data Scientist

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Last checked: 16 hours agoStatus: Live

Job Summary

Build and maintain automated reporting pipelines, dashboards, and datasets for Lifecycle Marketing performance. Improve LCM data reliability by implementing standardized logic, definitions, and quality checks across email, push, in-app, and CRM activities. Develop self-serve reporting and AI-assisted analytics tooling, investigate data discrepancies and pipeline issues, and support incrementality measurement (holdouts/experiments) to translate lift into actionable recommendations for stakeholders.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Build and maintain automated reporting pipelines, dashboards, and datasets for Lifecycle Marketing performance.
  • •Implement standardized logic, definitions, and quality checks across marketing communications channels and related CRM activity.
  • •Develop and enhance self-serve reporting and AI-assisted analytics tooling so stakeholders can answer routine questions independently.
  • •Investigate and help resolve data discrepancies, delays, or pipeline issues affecting LCM reporting and campaign measurement.
  • •Support incrementality measurement for lifecycle campaigns, including holdout/experiment design and analysis to translate lift into recommendations.

Pay and Benefits

Salary: USD 105,600 - 198,000 annually

Key Requirements

  • •Bachelor’s degree in Computer Science, Mathematics, Statistics, Engineering, or a related quantitative field.
  • •2+ years of experience in data science, analytics, or data engineering roles supporting marketing, lifecycle/CRM, communications, growth, or product analytics.
  • •Strong proficiency in SQL and working knowledge of Python for data analysis and pipeline development.
  • •Experience building or maintaining dashboards and self-serve reporting solutions (e.g., Tableau or similar BI tools).
  • •Familiarity with modern data stacks and workflow tools such as dbt, Airflow, and cloud data warehouses (e.g., Snowflake).
Experience:2+ yearsMarketingLifecycle/CRMData engineeringAnalyticsGrowth/product analyticsExperimentation
Education:Bachelor's
Skills:CommunicationCross-functional collaborationAttention to detailReliabilityGrowth mindset
Languages:English
Tech Stack:SQLPythonTableauDbtAirflowSnowflakeA/B testsHoldoutsCRMEmailPushIn-app

Company Brief

SoFi Technologies
Provides digital financial services including lending, banking, investing, and credit products through a consumer-focused online platform. SoFi serves individuals looking to manage money, borrow, save, invest, and protect their finances in one place.
Industry: Neobanking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn