Sr. Manager, Global Brand Media

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead the development and implementation of a global brand media strategy aligned to business objectives. Use in-depth market research to shape media plans, provide brand media direction to business units and stakeholders, and build scenario models to forecast outcomes and optimize global investment. Manage cross-functional collaboration across marketing, finance, creative, analytics, and COE partners, oversee global platform relationships and JBPs, and analyze performance metrics (including Lifted via BLS and iROAS/iRevenue via MMM) to continually refine strategy.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Support development and implementation of the overall global media strategy aligned to business objectives, adapting to changing market dynamics.
•Conduct market research and analysis to identify trends in media consumption, opportunities, and consumer insights that inform media plans.
•Provide clear brand media direction to business units, platforms, and stakeholders to support brand goals, objectives, and long-term KPIs.
•Develop and utilize scenario models to forecast outcomes and ensure global media investment is allocated effectively across channels and campaigns.
•Collaborate with cross-functional partners, help build and manage global platform relationships, manage campaign communication, and present media strategies and performance to BU and global leadership.

Pay and Benefits

Salary: USD 120,000 - 140,000 annually

Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceLearning Budget

Key Requirements

•At least 7 years of experience in media planning/buying and advanced measurement with a proven track record in a global role.
•Experience planning complex, multi-channel campaigns across global markets.
•Knowledge of traditional and digital media channels including digital video, OTT/CTV, TV, OOH, social media, and emerging platforms across NA, EMEA and APAC.
•Ability to strategically evaluate a plan and objectives at a high level while managing execution details.
•Excellent verbal and written communication and presentation skills.

Experience:7+ yearsGlobal mediaMedia planningMulti-channel campaignsMedia measurement

Skills:Stakeholder managementCross-functional coordinationProblem-solvingCommunicationPresentation

Company Brief

Tapestry

Industry: Luxury Goods

Website

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Tapestry

2 weeks ago

Sr. Manager, Global Brand Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Support development and implementation of the overall global media strategy aligned to business objectives, adapting to changing market dynamics.
•Conduct market research and analysis to identify trends in media consumption, opportunities, and consumer insights that inform media plans.
•Provide clear brand media direction to business units, platforms, and stakeholders to support brand goals, objectives, and long-term KPIs.
•Develop and utilize scenario models to forecast outcomes and ensure global media investment is allocated effectively across channels and campaigns.
•Collaborate with cross-functional partners, help build and manage global platform relationships, manage campaign communication, and present media strategies and performance to BU and global leadership.

Pay and Benefits

Salary: USD 120,000 - 140,000 annually

Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceLearning Budget

Key Requirements

•At least 7 years of experience in media planning/buying and advanced measurement with a proven track record in a global role.
•Experience planning complex, multi-channel campaigns across global markets.
•Knowledge of traditional and digital media channels including digital video, OTT/CTV, TV, OOH, social media, and emerging platforms across NA, EMEA and APAC.
•Ability to strategically evaluate a plan and objectives at a high level while managing execution details.
•Excellent verbal and written communication and presentation skills.

Experience:7+ yearsGlobal mediaMedia planningMulti-channel campaignsMedia measurement

Skills:Stakeholder managementCross-functional coordinationProblem-solvingCommunicationPresentation

Company Brief

Tapestry

Industry: Luxury Goods

Website