App Analytics Senior Specialist (Milano, IT)

Prada Group
Milan
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 4-6 yearsEducation: mastersSkills: ["Analytical thinking","Problem-solving","Stakeholder management","Communication","Data-driven decision-making"]

Support the Digital Insights team by measuring and optimizing mobile app and digital experience performance across the Prada Group ecosystem. You’ll monitor KPIs, build dashboards, develop and improve mobile analytics tracking (SDKs, event tracking, attribution), and conduct deep analyses to uncover user behavior and optimization opportunities. Partner with Product, UX, Marketing, CRM, and Tech to turn insights into recommendations and support A/B testing to improve engagement, retention, conversion, and business outcomes.

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Prada Group
Prada Group
1 day ago

App Analytics Senior Specialist (Milano, IT)

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Job Summary

Support the Digital Insights team by measuring and optimizing mobile app and digital experience performance across the Prada Group ecosystem. You’ll monitor KPIs, build dashboards, develop and improve mobile analytics tracking (SDKs, event tracking, attribution), and conduct deep analyses to uncover user behavior and optimization opportunities. Partner with Product, UX, Marketing, CRM, and Tech to turn insights into recommendations and support A/B testing to improve engagement, retention, conversion, and business outcomes.
Location: Milan
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Monitor and optimize mobile app performance for B2C and B2B experiences using KPI tracking, reporting, and dashboards.
  • •Develop, maintain, and optimize solutions to track acquisition, engagement, retention, and conversion performance.
  • •Run in-depth analyses to identify user behavior trends, performance drivers, and optimization opportunities.
  • •Collaborate with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable insights and recommendations.
  • •Ensure accurate implementation and quality assurance of mobile analytics solutions (SDKs, event tracking, attribution platforms), and support experimentation/A-B testing activities.

Key Requirements

  • •4–6 years of experience in digital analytics with a focus on mobile app analytics.
  • •Strong knowledge of mobile and digital analytics platforms such as Adobe Analytics, Firebase, Amplitude, AppsFlyer, Adjust, or similar.
  • •Experience defining KPIs, building reports/dashboards, and generating actionable insights.
  • •Proficiency with data visualization tools such as Power BI, Qlik Sense, Tableau, or Looker.
  • •Bachelor’s or Master’s degree in a relevant field (e.g., Marketing, Statistics, Engineering, Economics, Computer Science) and highly proficient English and Italian.
Experience:4-6 yearsDigital analyticsMobile app analytics
Education:Master's in Marketing, Statistics, Engineering, Economics, Computer Science, or similar
Skills:Analytical thinkingProblem-solvingStakeholder managementCommunicationData-driven decision-making
Languages:EnglishItalian
Tech Stack:Adobe AnalyticsFirebaseAmplitudeAppsFlyerAdjustPower BIQlik SenseTableauLookerA/B testing

Company Brief

Prada Group
Prada Group is a global luxury fashion house designing, producing and retailing high-end leather goods, ready-to-wear, footwear and accessories across multiple brands, known for craftsmanship, innovation and iconic Italian style.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Milan, Italy
Founded: 1913
WebsiteLinkedIn