Senior Manager, Lifecycle Marketing

SurveyMonkey
Canada
Workplace: RemoteFull timeCAD 129,200 - 152,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Strategic thinking","Data analysis","Cross-functional collaboration","Editorial judgment"]

Own the lifecycle marketing strategy and day-to-day operations for SurveyMonkey’s customer journey from first activation through renewal and expansion. Lead and coach teams responsible for Email Marketing and Customer Marketing, drive channel performance in Iterable using segmentation, personalization, and testing, and align renewal/expansion programs with measurable revenue outcomes. Partner across Customer Advocacy, Customer Education, Product, Data, Sales, and Customer Success to connect lifecycle metrics to impact.

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SurveyMonkey
SurveyMonkey
1 week ago

Senior Manager, Lifecycle Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the lifecycle marketing strategy and day-to-day operations for SurveyMonkey’s customer journey from first activation through renewal and expansion. Lead and coach teams responsible for Email Marketing and Customer Marketing, drive channel performance in Iterable using segmentation, personalization, and testing, and align renewal/expansion programs with measurable revenue outcomes. Partner across Customer Advocacy, Customer Education, Product, Data, Sales, and Customer Success to connect lifecycle metrics to impact.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Set lifecycle marketing strategy and operating cadence, aligning Email Marketing and Customer Marketing around a shared customer journey view and KPIs.
  • •Manage, coach, and develop individual contributors owning Email Marketing and Customer Marketing, including goal setting and prioritization.
  • •Own the email channel strategy in Iterable, including segmentation, personalization, and a testing roadmap, partnering with Marketing Operations on build, send, and deliverability.
  • •Guide renewal, expansion, and cross-sell customer marketing programs to drive deeper product usage and investment.
  • •Report lifecycle performance to senior leadership and partner with Product, Marketing Operations, Data, Sales, and Customer Success to align lifecycle programs with product changes and account signals.

Pay and Benefits

Salary: CAD 129,200 - 152,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability InsuranceRrsp MatchingFlexible SpendingPaid HolidaysPaid LeaveEmployee Assistance

Key Requirements

  • •8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers (ideally in SaaS).
  • •Hands-on strategic experience with Iterable or a comparable ESP (Braze, Salesforce Marketing Cloud, Marketo), including segmentation, personalization, and testing.
  • •Proven experience leading or partnering on renewal, upsell, and cross-sell customer marketing programs tied to measurable revenue outcomes.
  • •Ability to translate program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
  • •Strong cross-functional partnership experience with teams such as Customer Advocacy and Customer Education, plus Product, Data, Sales, and Customer Success.
Experience:8+ yearsSaaSCRMEmail marketing
Skills:LeadershipStrategic thinkingData analysisCross-functional collaborationEditorial judgment
Tech Stack:IterableHubSpotBrazeSalesforce Marketing CloudMarketoAI

Company Brief

SurveyMonkey
Provides an online survey platform and experience management tools that help organizations collect, analyze, and act on feedback from customers, employees, and markets through surveys, forms, and analytics.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 1999
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Glassdoor: 3.8
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