Director, Marketing

WebMD
Newark
Workplace: OnsiteFull time120,000 - 130,000Function: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Problem-solving","Teamwork","Attention to detail"]

Lead audience engagement marketing for WebMD's Live Business Unit, overseeing registrations, engagement metrics, and growth for in-person live events across multiple therapeutic areas. Design omni-channel campaigns, optimize campaigns with marketing automation, and collaborate with Sales, BI, and Program Marketing to drive attendee traffic, registrations, and revenue.

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FursaFursa
WebMD
WebMD
1 year ago

Director, Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead audience engagement marketing for WebMD's Live Business Unit, overseeing registrations, engagement metrics, and growth for in-person live events across multiple therapeutic areas. Design omni-channel campaigns, optimize campaigns with marketing automation, and collaborate with Sales, BI, and Program Marketing to drive attendee traffic, registrations, and revenue.
Location: Newark
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Create and execute omni-channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals
  • •Implement and monitor marketing campaigns to meet attendee, registration, and revenue goals and minimums
  • •Implement growth strategies in the oncology space, identify partner opportunities and provide support for brand elevation in a competitive marketplace
  • •Liaison between external and internal stakeholders (e.g.: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate audience and member plans, forecasting and client solutions
  • •Adopt and utilize Salesforce/Exact Target marketing automation tool to manage and optimize campaign performance

Pay and Benefits

Salary: 120,000 - 130,000
Perks:Health Insurance401kRetirementLife InsuranceDisability InsuranceCommuter Benefits

Key Requirements

  • •10+ years events marketing experience in multi-channel marketing (required)
  • •BA/BS in marketing preferred
  • •Knowledge of CME landscape as it relates to the healthcare industry and direct-to-physician marketing
  • •Experience with web analytics and platforms such as Adobe Omniture
  • •Strong organizational, analytical, and project management skills
Experience:10+ yearsHealthcarePharmaEventsMarketing
Education:Bachelor's in Marketing
Skills:CommunicationLeadershipProblem-solvingTeamworkAttention to detail
Tech Stack:SalesforceExactTargetAdobe OmnitureTableauExcelPowerPointHTML

Company Brief

WebMD
Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 1996
WebsiteLinkedIn