Senior Performance Marketing Manager, SMB

Own and scale paid acquisition for NerdWallet Small Business across lending, credit cards, insurance, and banking. Lead SEM and paid social initiatives end-to-end—from experimentation and optimization to measurement—using data-informed decisions and repeatable growth loops. Build reporting frameworks and dashboards with Salesforce, Looker, and Snowflake, manage campaigns across Google Ads, SA360, and Microsoft Ads, and partner cross-functionally to align channel strategy with SMB business goals.