Global Branding & Communications Manager - BytePlus

ByteDance
Singapore
Full timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Communication","Strategic planning","Content planning","Data analysis","Stakeholder management"]

Drive BytePlus’s global branding and communications across key markets by owning customer messaging, case creation, co-marketing content, and press release and social media outputs. Lead regional communication strategy and localization plans, and build an evaluation system to track brand awareness, reputation, media exposure, and lead contribution—continuously optimizing ROI. Establish and manage standardized brand assets and develop content and account matrices including brand stories and technical white papers.

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FursaFursa
ByteDance
ByteDance
14 hours ago

Global Branding & Communications Manager - BytePlus

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Last checked: 14 hours agoStatus: Live

Job Summary

Drive BytePlus’s global branding and communications across key markets by owning customer messaging, case creation, co-marketing content, and press release and social media outputs. Lead regional communication strategy and localization plans, and build an evaluation system to track brand awareness, reputation, media exposure, and lead contribution—continuously optimizing ROI. Establish and manage standardized brand assets and develop content and account matrices including brand stories and technical white papers.
Location: Singapore
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Own customer communications for key global markets, including in-depth articles, videos, press releases, and social media content (e.g., X), plus co-marketing for key accounts.
  • •Lead regional communication strategies and implementation plans, localize core global messaging, support regional business expansion, and achieve a “global unity + local in-depth development” outcome.
  • •Build and maintain a global communication evaluation system with core indicators such as brand awareness, reputation, media exposure, content volume, and lead conversion contribution; review data regularly and optimize for ROI.
  • •Establish, manage, and standardize BytePlus brand assets (logo, visual system, brand narrative, case library).
  • •Lead development of a BytePlus brand content matrix and account matrix, including brand stories, technical white papers, industry solution cases, and executives’ viewpoints.

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, or a related field.
  • •Prior experience in regional markets (SEA, APAC, EUI, EMEA) in marketing, communications, or public relations roles.
  • •Strong English writing for press releases and video scripts, with experience in English video production.
  • •High oral and written fluency in Mandarin to collaborate with internal stakeholders in mainland China, and high fluency in English as the working language.
  • •Knowledge of social media communication rules and experience with global B2B communication.
Experience:B2BPublic relationsAI sector
Education:Bachelor's
Skills:CommunicationStrategic planningContent planningData analysisStakeholder management
Languages:EnglishMandarin
Tech Stack:X

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn