Senior Product Manager - Entertainment Ads (Mandarin Speaker)

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 2+ yearsEducation: bachelorsSkills: ["Learning agility","Logical thinking","Innovative problem-solving","Writing","Stakeholder management"]

Own end-to-end product lifecycle for TikTok’s Entertainment advertising solutions, driving advertising performance for international products and improving the ad delivery experience. Translate Entertainment advertisers’ business models into tailored ad formats, using campaign logic analysis and performance monitoring to optimize ROAS. Partner with global cross-functional teams across planning, development, launch, and post-launch iteration, while communicating effectively across English- and Mandarin-speaking regions.

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FursaFursa
TikTok
TikTok
1 month ago

Senior Product Manager - Entertainment Ads (Mandarin Speaker)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own end-to-end product lifecycle for TikTok’s Entertainment advertising solutions, driving advertising performance for international products and improving the ad delivery experience. Translate Entertainment advertisers’ business models into tailored ad formats, using campaign logic analysis and performance monitoring to optimize ROAS. Partner with global cross-functional teams across planning, development, launch, and post-launch iteration, while communicating effectively across English- and Mandarin-speaking regions.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Drive overall advertising performance for international products, improving ad delivery experience for Entertainment clients and supporting industry revenue goals.
  • •Develop a customer-centric understanding of Entertainment advertisers’ business models and continuously optimize campaign strategies to improve ROAS.
  • •Analyze performance advertisers’ campaign logic and operating models and design tailored Entertainment ad format solutions to improve advertiser experience and platform monetization efficiency.
  • •Own the product lifecycle end to end and partner with global cross-functional teams across planning, development, launch, go-to-market, and post-launch iteration.

Key Requirements

  • •Bachelor’s degree or above in Computer Science, Electrical Engineering, Mathematics, Statistics, or related field (equivalent experience accepted).
  • •At least 2 years of product management experience in online advertising, including leading product/portfolio development from ideation through iterative optimization.
  • •Experience applying machine learning or recommender systems (plus).
  • •Ability to think logically, solve problems innovatively, and adapt quickly in complex, fast-changing international environments.
  • •Fluency in both English and Mandarin, with strong writing, presentation, and stakeholder management skills.
Experience:2+ yearsOnline advertising
Education:Bachelor's in Computer Science, Electrical Engineering, Mathematics, Statistics (or related field)
Skills:Learning agilityLogical thinkingInnovative problem-solvingWritingStakeholder management
Languages:EnglishMandarin
Tech Stack:Machine learningRecommender systems

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn