Experience Strategy Manager

Sony Interactive Entertainment
San Mateo
Workplace: HybridFull timeUSD 131,400 - 197,200 annuallyFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsEducation: bachelorsSkills: ["Data-led mindset","Customer-first mentality","Logical prioritization","Presentation skills","Cross-functional leadership"]

Own the personalization strategy for PlayStation Plus across console and app, using telemetry, UX research, and test-and-learn to improve subscriber growth, retention, and benefit engagement. Lead member lifecycle experiences across the full player journey (acquisition through win-back), coordinate cross-team delivery and next-best-action work, and serve as the business point of contact between personalization technology stakeholders, Product, and Engineering.

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FursaFursa
Sony Interactive Entertainment
Sony Interactive Entertainment
2 days ago

Experience Strategy Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the personalization strategy for PlayStation Plus across console and app, using telemetry, UX research, and test-and-learn to improve subscriber growth, retention, and benefit engagement. Lead member lifecycle experiences across the full player journey (acquisition through win-back), coordinate cross-team delivery and next-best-action work, and serve as the business point of contact between personalization technology stakeholders, Product, and Engineering.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Set the Personalization Strategy for PlayStation Plus digital experiences on console and app using insights from telemetry, UX research, and test-and-learn.
  • •Lead member lifecycle experiences by building and optimizing lifecycle-based customer journeys across acquisition to win-back.
  • •Identify opportunities to implement and optimize personalized merchandising tools, designing and executing experiments to measure impact.
  • •Represent the Experience team with Product & Engineering teams, translating PlayStation Plus business needs and personalization technology capabilities.
  • •Collaborate with stakeholders to plan and run experiments across owned channels to inform future development and optimizations to tooling.

Pay and Benefits

Salary: USD 131,400 - 197,200 annually
Perks:Health InsuranceDentalVision401kPaid LeaveWellness StipendEmployee Discounts

Key Requirements

  • •5+ years optimizing a customer’s digital experience.
  • •Bachelor’s degree or equivalent.
  • •Experience with digital products and channels (websites, apps, emails, etc.).
  • •Experience working with personalization technology and/or customer journey mapping.
  • •Cross-functional experience with Product & Engineering stakeholders, with ability to lead projects from ideation through delivery.
Experience:5+ years
Education:Bachelor's
Skills:Data-led mindsetCustomer-first mentalityLogical prioritizationPresentation skillsCross-functional leadership
Tech Stack:ExcelPowerPointTelemetry dataUX researchTest-and-learn

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn