Paid Social Specialist

Xero
Sydney
Workplace: HybridFull timeFunction: Data Science & Machine LearningSkills: ["Analytical skills","Communication","Cross-functional collaboration","Audience targeting","A/B testing","Budget management"]

Shape and execute paid social strategies that help small businesses, accountants, and bookkeepers discover Xero. Plan, launch, and optimize full-funnel campaigns across Meta, TikTok, Reddit, and LinkedIn, using audience targeting, testing, and budget allocation to drive scalable growth and measurable ROI. Collaborate with data science, creative optimization, and brand specialists, translate campaign data into insights, and partner with media teams to identify growth opportunities and testing betas.

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FursaFursa
Xero
Xero
3 days ago

Paid Social Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Shape and execute paid social strategies that help small businesses, accountants, and bookkeepers discover Xero. Plan, launch, and optimize full-funnel campaigns across Meta, TikTok, Reddit, and LinkedIn, using audience targeting, testing, and budget allocation to drive scalable growth and measurable ROI. Collaborate with data science, creative optimization, and brand specialists, translate campaign data into insights, and partner with media teams to identify growth opportunities and testing betas.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Plan, launch, and optimize full-funnel paid social campaigns across Meta, TikTok, Reddit, and LinkedIn.
  • •Manage budget allocation, audience targeting, and campaign testing to improve performance and incrementality.
  • •Execute a creative and audience testing roadmap in partnership with data science and creative optimisation specialists.
  • •Use customer data platforms to build targeted audience segments and refine campaign outcomes.
  • •Partner with media partners to identify growth opportunities, new products, and testing betas.

Key Requirements

  • •Hands-on experience planning, launching, and optimizing paid social campaigns in a digital performance or SaaS environment.
  • •Experience using ad management tools across channels such as LinkedIn, Meta, and TikTok for customer acquisition.
  • •Proven expertise in audience segmentation, budget management, and continuous A/B testing.
  • •Strong analytical skills to evaluate campaign metrics, interpret performance data, and refine strategies.
  • •Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams.
Experience:SaaSDigital performance
Skills:Analytical skillsCommunicationCross-functional collaborationAudience targetingA/B testingBudget management
Tech Stack:MetaTikTokRedditLinkedInAnalytics software

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn