Off Trade Activator

Diageo
Bogotá
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Organizational skills","Planning","Analytical mindset","Communication","Collaboration"]

Deliver shopper-facing off-trade activations that improve visibility, conversion, promotional effectiveness, and sell-out. Translate cycle plans and customer priorities into display, POSM, promotional mechanics, and innovation launch execution materials. Coordinate POSM deployment through agencies, distributors, and merchandisers, track execution quality and ROI, and capture learnings to strengthen field performance and compliance in priority outlets.

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FursaFursa
Diageo
Diageo
1 week ago

Off Trade Activator

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Deliver shopper-facing off-trade activations that improve visibility, conversion, promotional effectiveness, and sell-out. Translate cycle plans and customer priorities into display, POSM, promotional mechanics, and innovation launch execution materials. Coordinate POSM deployment through agencies, distributors, and merchandisers, track execution quality and ROI, and capture learnings to strengthen field performance and compliance in priority outlets.
Location: Bogotá
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute off-trade activations that improve shopper conversion, visibility, display quality, promotional compliance, and sell-out.
  • •Coordinate POSM, displays, secondary placements, promotional materials, innovation support, agency execution, and distributor/merchandiser deployment.
  • •Ensure activation mechanics are store-ready, compliant, measurable, and aligned to the commercial calendar and outlet priorities.
  • •Track activation quality, display compliance, promotional execution, shopper response, sell-out impact, customer feedback, and ROI.
  • •Capture learnings on mechanics and promotional windows that generate the strongest return, and ensure spending, claims, and materials deployment follow guardrails.
Travel: High travel

Key Requirements

  • •3-5 years of experience in Sales, Sales Activation, Trade Marketing, Field Sales, Sales Operations, or Commercial Execution in FMCG, beverage, or consumer goods.
  • •Experience implementing in-store activation plans, promotional campaigns, or commercial execution initiatives.
  • •Experience working with distributors and/or indirect sales models within the Off-Trade channel.
  • •Experience conducting field visits to monitor execution standards and identify improvement opportunities at the point of sale.
  • •Bachelor's degree in Business Administration, Industrial Engineering, Marketing, or a related field.
Experience:FMCGBeverageConsumer goods
Education:Bachelor's
Skills:Organizational skillsPlanningAnalytical mindsetCommunicationCollaboration
Licenses:Valid driver's license
Tech Stack:Microsoft OfficeExcelPowerPointPower BI

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn