Product Marketing Manager, Field/Sales Support TMT and CBS

Salesforce
San Francisco, New York
Workplace: HybridFull timeUSD 117,400 - 177,600 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Strategic planning","Data analysis","Stakeholder management","Written and verbal communication","Project management"]

Lead and execute multi-channel field marketing programs that support pipeline generation, deal acceleration, and regional growth. Partner with sales, customer success, and demand generation teams to align field efforts with GTM and revenue goals. Perform market and gap analyses, plan and run events and programs, and use CRM/analytics (e.g., Salesforce, Tableau) to track performance and optimize targeting, messaging, budgets, and ROI.

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FursaFursa
Salesforce
Salesforce
4 days ago

Product Marketing Manager, Field/Sales Support TMT and CBS

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead and execute multi-channel field marketing programs that support pipeline generation, deal acceleration, and regional growth. Partner with sales, customer success, and demand generation teams to align field efforts with GTM and revenue goals. Perform market and gap analyses, plan and run events and programs, and use CRM/analytics (e.g., Salesforce, Tableau) to track performance and optimize targeting, messaging, budgets, and ROI.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead and execute multi-channel field marketing strategies that support pipeline generation, deal acceleration, and regional growth targets.
  • •Partner cross-functionally with sales leadership, customer success, and demand generation to align field efforts with GTM priorities and revenue goals.
  • •Conduct market and gap analyses to identify opportunities in the buyer journey, regional coverage, and segment tactics, then develop targeted programs.
  • •Plan and support quarterly strategies, field events, customer roundtables, executive dinners, and sponsorships while ensuring measurable ROI.
  • •Track and report field marketing performance using CRM and analytics tools; use insights to improve territory planning, persona targeting, message effectiveness, and program impact.

Pay and Benefits

Salary: USD 117,400 - 177,600 annually
Perks:Health InsuranceDentalVision401kLife InsuranceDisability InsurancePaid Parental

Key Requirements

  • •4–6 years in field marketing, demand generation, or integrated marketing, ideally in B2B tech or SaaS.
  • •Proven experience developing and executing field programs that directly contribute to pipeline and revenue generation.
  • •Strong analytical skills to interpret data, identify trends, and translate insights into actionable tactics.
  • •Ability to perform business and gap analysis to influence planning at regional or segment levels.
  • •Excellent project management and attention to detail across planning, logistics, communication, and execution.
Experience:4-6 yearsB2B techSaaS
Skills:Strategic planningData analysisStakeholder managementWritten and verbal communicationProject management
Tech Stack:SalesforceTableau

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
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