Director, Growth Marketing

Fabric
San Francisco
Workplace: OnsiteFull timeUSD 225,000 - 275,000 annuallyFunction: Marketing & GrowthSkills: ["Storytelling","Experimentation","Data-driven decision making","Judgment","Prioritization","Cross-functional collaboration","Systems thinking"]

Own the full growth loop—from acquisition to activation, retention, and expansion—driving revenue-impact accountability. Rapidly validate new product concepts, run high-velocity multichannel experiments (LinkedIn, Instagram, X/Twitter), and lead AI-first search and content strategy including Generative Engine Optimization (GEO). Manage the end-to-end website experience and build the underlying martech, automation, lead scoring, and personalization infrastructure that turns buyer signals into pipeline.

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FursaFursa
Fabric
Fabric
1 month ago

Director, Growth Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the full growth loop—from acquisition to activation, retention, and expansion—driving revenue-impact accountability. Rapidly validate new product concepts, run high-velocity multichannel experiments (LinkedIn, Instagram, X/Twitter), and lead AI-first search and content strategy including Generative Engine Optimization (GEO). Manage the end-to-end website experience and build the underlying martech, automation, lead scoring, and personalization infrastructure that turns buyer signals into pipeline.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the full growth loop (acquisition, activation, retention, expansion) with revenue-impact pipeline accountability.
  • •Rapidly validate new product concepts from idea to live page, buyer signal, and test mode.
  • •Own fabric’s website end-to-end: shipping, testing, and optimizing without dependencies.
  • •Run high-velocity experiments across channels, treating LinkedIn, Instagram, and X/Twitter as distinct platforms.
  • •Build and maintain the martech stack, automation, lead scoring, and personalization infrastructure connecting signals to the buyer journey.

Pay and Benefits

Salary: USD 225,000 - 275,000 annually

Key Requirements

  • •10+ years in growth marketing with meaningful time in product-led SaaS using bottom-up PLG motions.
  • •Clear understanding of the full enterprise buying journey and how to tell the right story across channels.
  • •Hands-on ability to build growth systems from scratch in lean, resource-constrained environments with ruthless prioritization.
  • •AI-first operator who uses AI tools as the workflow and has built/governed AI adoption programs.
  • •Comfortable operating as the sole marketer with direct CEO visibility and accountability.
Experience:SaaSProduct-led growthPLGEnterpriseAICommerce
Skills:StorytellingExperimentationData-driven decision makingJudgmentPrioritizationCross-functional collaborationSystems thinking
Tech Stack:WordPressClaudeLinkedInInstagramXTwitter

Company Brief

Fabric
Provides a modular, headless commerce platform and infrastructure for direct-to-consumer brands, offering APIs, tools for storefronts, payments, and fulfillment to accelerate online retail operations.
Industry: E-commerce
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: New York, United States
WebsiteLinkedIn