Head of Marketing APJ (Singapore based)

Okta
Melbourne, Singapore
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Collaboration","Self-motivation","Organization","Data-driven decision making"]

Lead APJ marketing strategy and pipeline generation for B2B segments across SMB through the region’s largest accounts. Own post-sales customer growth to improve retention, adoption, and expansion through targeted programs. Drive regional event and executive engagement, align market and messaging with Sales and Product Marketing, and optimize integrated campaigns using analytics and reporting. Manage and scale a 10+ person regional team with APJ budget responsibility, while operationalizing “Human + AI” transformation.

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FursaFursa
Okta
Okta
13 hours ago

Head of Marketing APJ (Singapore based)

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead APJ marketing strategy and pipeline generation for B2B segments across SMB through the region’s largest accounts. Own post-sales customer growth to improve retention, adoption, and expansion through targeted programs. Drive regional event and executive engagement, align market and messaging with Sales and Product Marketing, and optimize integrated campaigns using analytics and reporting. Manage and scale a 10+ person regional team with APJ budget responsibility, while operationalizing “Human + AI” transformation.
Location: Melbourne, Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and own APJ demand marketing strategy and maximize pipeline by integrating business/sales development knowledge.
  • •Define and execute post-sales marketing to increase customer retention, adoption, and expansion via upsell, cross-sell, advocacy, and loyalty programs.
  • •Own and execute regional event strategy, including third-party events and hosted roadshows, driving community building and executive engagement.
  • •Lead cross-functional collaboration across APJ marketing, regional managers, field sales, and global teams (demand, product marketing, and partners) to localize programs.
  • •Analyze campaign results, optimize programs for engagement and lead quality, and report results and market insights while managing team and budget allocation.

Pay and Benefits

Perks:Relocation

Key Requirements

  • •Demonstrated success in B2B APJ marketing and knowledge of broader GTM team strategy.
  • •Strong leadership experience leading a high-performing marketing team.
  • •Deep understanding of demand, inbound, and account/target account marketing strategies.
  • •Track record of owning campaigns and delivering strong ROI.
  • •Experience leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity.
Experience:B2BAPJ marketingGTMDemand generationAccount-based marketingGenerative AI
Skills:LeadershipCollaborationSelf-motivationOrganizationData-driven decision making
Languages:English
Tech Stack:Generative AIWorkflow automationMarketing orchestration

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn