Field Marketing Specialist, Japan - BytePlus

ByteDance
Tokyo
Full timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Execution","Project management","Stakeholder management","Cross-functional collaboration","Data analysis"]

Lead field marketing for the Japan market by planning and executing localized go-to-market strategies that build brand awareness, generate leads, and drive growth. Partner with product, strategy, sales, and marketing teams to deliver cross-functional initiatives, localize campaigns, manage partners, and run on-the-ground events from launches to trade shows. Use market and campaign analytics to optimize performance and report impact to senior management.

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FursaFursa
ByteDance
ByteDance
1 day ago

Field Marketing Specialist, Japan - BytePlus

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Job Summary

Lead field marketing for the Japan market by planning and executing localized go-to-market strategies that build brand awareness, generate leads, and drive growth. Partner with product, strategy, sales, and marketing teams to deliver cross-functional initiatives, localize campaigns, manage partners, and run on-the-ground events from launches to trade shows. Use market and campaign analytics to optimize performance and report impact to senior management.
Location: Tokyo
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute Japan marketing plans by partnering with cross-functional stakeholders to build comprehensive go-to-market strategy.
  • •Drive cross-functional collaboration with local and global teams to deliver marketing initiatives aligned to business priorities.
  • •Align with Sales and Solutions Engineering teams on pre- and post-event communications, demand generation, and marketing-driven campaign strategies.
  • •Localize campaigns for Japan by designing and delivering initiatives including promotional content, events, activations, and coordination with local partners.
  • •Plan and execute field marketing programs (e.g., product launches, roundtables, workshops, webinars, trade shows), measure performance using analytics, and report outcomes to senior management.

Key Requirements

  • •At least 5 years of experience in field marketing.
  • •Solid understanding of marketing planning with a proven ability to develop plans and deliver results.
  • •Ability to work effectively in ambiguous, fast-changing environments.
  • •Strategic thinker with strong execution skills.
  • •Strong project and stakeholder management skills.
Experience:5+ years
Skills:Strategic thinkingExecutionProject managementStakeholder managementCross-functional collaborationData analysis
Tech Stack:Data analytics tools

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn