PR Account Executive

Burson
Sydney
Workplace: HybridFull timeFunction: SalesExperience: 1-2 yearsSkills: ["Communication","Organisation","Proactivity","Pitching","Resilience"]

Own daily execution for integrated consumer campaigns across earned media, social platforms, and creator channels. Build and maintain strong relationships with lifestyle journalists, media outlets, talent managers, digital creators, and influencers to land client stories through persistent pitching, creator seeding, and activations. Write pitch materials and client updates, coordinate campaign milestones and coverage tracking, and monitor media and emerging platforms to spot cultural trends and reactive opportunities.

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Burson
Burson
1 day ago

PR Account Executive

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Last checked: 13 hours agoStatus: Live

Job Summary

Own daily execution for integrated consumer campaigns across earned media, social platforms, and creator channels. Build and maintain strong relationships with lifestyle journalists, media outlets, talent managers, digital creators, and influencers to land client stories through persistent pitching, creator seeding, and activations. Write pitch materials and client updates, coordinate campaign milestones and coverage tracking, and monitor media and emerging platforms to spot cultural trends and reactive opportunities.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Entry level

Key Responsibilities

  • •Proactively build, nurture, and maintain relationships with lifestyle journalists, media outlets, talent managers, digital creators, and influencers.
  • •Land client stories and creative moments in culture through persistent pitching, creator seeding, and campaign events/activations.
  • •Write clear communications materials including pitch angles, media releases, social copy, talent briefs, campaign decks, and client updates.
  • •Coordinate day-to-day across client accounts to execute campaign milestones, coverage trackers, product send-outs, and reporting on time.
  • •Monitor traditional media and social/emerging platforms to identify cultural trends and real-time reactive opportunities relevant to clients.

Key Requirements

  • •1–2+ years of experience in a PR agency or fast-paced consumer/brand marketing environment.
  • •Proven ability (and enjoyment) pitching stories to media and engaging content creators to secure coverage.
  • •Strong understanding of creators, influencers, and social platforms, with experience negotiating or executing creator activations.
  • •Self-starter mindset with the ability to ask questions, bring solutions, and take ownership of work.
  • •Exceptional written and verbal communication skills and strong organisational ability to deliver under tight deadlines.
Experience:1-2 yearsPRConsumer brand marketing
Skills:CommunicationOrganisationProactivityPitchingResilience
Languages:English

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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