Associate Manager, Customer Marketing (Bangkok-based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsEducation: bachelorsSkills: ["Data-driven approach","Analytical skills","Innovative problem-solving","Stakeholder management","Communication"]

Drive the strategy, execution, and optimization of Agoda’s new and emerging customer marketing channels within the Performance Marketing team. Analyze large, complex datasets on channel performance, user behavior, and market trends to generate actionable insights, design experiments such as A/B tests, and evaluate campaign effectiveness. Partner with business teams using tools like SQL and Tableau, and communicate clear performance updates and recommendations to stakeholders, including senior management.

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FursaFursa
Agoda
Agoda
10 months ago

Associate Manager, Customer Marketing (Bangkok-based, relocation provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live
Reposted: similar role first listed 3 years ago

Job Summary

Drive the strategy, execution, and optimization of Agoda’s new and emerging customer marketing channels within the Performance Marketing team. Analyze large, complex datasets on channel performance, user behavior, and market trends to generate actionable insights, design experiments such as A/B tests, and evaluate campaign effectiveness. Partner with business teams using tools like SQL and Tableau, and communicate clear performance updates and recommendations to stakeholders, including senior management.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead development, execution, and optimization strategy for growing new and emerging Agoda marketing channels.
  • •Perform end-to-end analysis of large datasets covering channel performance, user behavior, and market trends, turning data into actionable insights.
  • •Develop hypotheses and design experiments (including A/B tests) to evaluate campaign effectiveness and support channel growth decisions.
  • •Partner with business functions to identify opportunities and analyze trends using techniques and tools such as SQL and Tableau.
  • •Communicate complex findings, performance updates, and strategic recommendations clearly to key stakeholders, including senior management.

Key Requirements

  • •4-6 years of experience in a Data Analyst role in tech, consulting, e-commerce, or digital marketing.
  • •Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance.
  • •Strong data-driven analytical skills to translate insights into actionable recommendations.
  • •Proficiency with business intelligence/data warehouse tools including SQL, Tableau, and MS Excel.
  • •Ability to communicate and manage stakeholders effectively, including senior management, with strong commercial acumen.
Experience:4-6 yearsTechConsultingE-commerceDigital marketingOnline marketing
Education:Bachelor's in Computer Science/Statistics/Math or Engineering or Economics and Finance
Skills:Data-driven approachAnalytical skillsInnovative problem-solvingStakeholder managementCommunication
Tech Stack:SQLTableauMS ExcelA/B testing

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn