Creative Director, Performance Marketing

Owner.com
San Francisco
Workplace: OnsiteFull timeUSD 190,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Cross-functional collaboration","Structured problem solving","Quality orientation","Documentation systems"]

Drive the creative quality and strategic direction of paid performance marketing campaigns across channels like Meta, YouTube, and CTV. Own the creative testing framework and organic-to-paid creative pipeline, establish scalable QC processes for in-house and contractor creatives, and partner cross-functionally to understand P&L impact from ad impression through conversion and activation. Work closely with Growth and Design teams to iterate using performance analytics and ensure consistent brand expression at high volume.

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FursaFursa
Owner.com
Owner.com
4 months ago

Creative Director, Performance Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Drive the creative quality and strategic direction of paid performance marketing campaigns across channels like Meta, YouTube, and CTV. Own the creative testing framework and organic-to-paid creative pipeline, establish scalable QC processes for in-house and contractor creatives, and partner cross-functionally to understand P&L impact from ad impression through conversion and activation. Work closely with Growth and Design teams to iterate using performance analytics and ensure consistent brand expression at high volume.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Produce and direct creative across paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with large annual ad budgets.
  • •Own and understand the P&L impact of ad campaigns, partnering across teams to ensure coherence across the customer journey.
  • •Shape and maintain brand expression across channels, ensuring assets meet quality standards and deliver a consistent experience.
  • •Build and own a creative testing framework, including hooks, scripts, concepts, and briefs for each testing sprint.
  • •Oversee QC for in-house and contractor creatives and establish organic-to-paid creative feedback loops; partner with Growth on performance analytics to iterate on best performers.

Pay and Benefits

Salary: USD 190,000 - 200,000 annually
Perks:Health InsuranceRemote WorkPaid Leave

Key Requirements

  • •5+ years of experience in creative direction for performance marketing.
  • •A demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle).
  • •Data fluency to translate campaign performance data into creative direction.
  • •Experience building creative testing frameworks and production pipelines at scale.
  • •Comfort with full-funnel creative across ads, landing pages, email, and CRO.
Experience:5+ yearsPerformance marketingFull-funnel marketingCreative production
Skills:Strategic thinkingCross-functional collaborationStructured problem solvingQuality orientationDocumentation systems
Tech Stack:MetaYouTubeCTVCROAutomationAI-enabled tools

Company Brief

Owner.com
Provides a direct-to-consumer online ordering, delivery, and operations platform for independent restaurants, helping them increase revenue, reduce third-party fees, and manage orders, marketing, and customer relationships.
Industry: Restaurants & Food Service
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: New York, United States
WebsiteLinkedIn