Creative Director, Performance Marketing

Drive the creative quality and strategic direction of paid performance marketing campaigns across channels like Meta, YouTube, and CTV. Own the creative testing framework and organic-to-paid creative pipeline, establish scalable QC processes for in-house and contractor creatives, and partner cross-functionally to understand P&L impact from ad impression through conversion and activation. Work closely with Growth and Design teams to iterate using performance analytics and ensure consistent brand expression at high volume.