Director, D2C Commercial Strategy - The Orchard / Independent

Sony Music
New York
Workplace: OnsiteFull timeUSD 120,000 - 140,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsSkills: ["Communication","Leadership","Problem-solving","Collaboration","Data-driven"]

Director of Commercial Strategy for The Orchard and Independent Labels leads direct-to-consumer (D2C) strategy for Sony Music’s independent artist roster, embedding with The Orchard. Develops scalable D2C playbooks, aligns with Sony Music D2C standards and tools, and partners with data/forecasting teams to optimize inventory, conversion and margin while liaising between The Orchard and Sony Music leadership.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sony Music
Sony Music
6 months ago

Director, D2C Commercial Strategy - The Orchard / Independent

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Director of Commercial Strategy for The Orchard and Independent Labels leads direct-to-consumer (D2C) strategy for Sony Music’s independent artist roster, embedding with The Orchard. Develops scalable D2C playbooks, aligns with Sony Music D2C standards and tools, and partners with data/forecasting teams to optimize inventory, conversion and margin while liaising between The Orchard and Sony Music leadership.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.
  • •Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.
  • •Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.
  • •Ensure consistent application of Sony Music D2C tools, tech stack, and operational processes.
  • •Identify growth opportunities across evergreen merch, catalog, and always-on storefronts.

Pay and Benefits

Salary: USD 120,000 - 140,000 annually

Key Requirements

  • •7+ years of experience in D2C, e-commerce, or creator-led commerce environments.
  • •Strong understanding of independent artist ecosystems and scalable commercial models.
  • •Excellent commercial judgment paired with sensitivity to artist brand and fan experience.
  • •Comfortable operating in matrixed organizations with embedded and central responsibilities.
  • •Highly organized, data-driven, and execution-focused.
Experience:7+ yearsD2CE-commerceIndependent musicCreators
Skills:CommunicationLeadershipProblem-solvingCollaborationData-driven
Languages:English

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor