Manager, Performance Marketing, Paid Social

Airwallex
San Francisco
Workplace: HybridFull timeUSD 110,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Project management","Collaboration","Analytical thinking"]

Lead end-to-end paid social campaigns (LinkedIn and Meta) to drive acquisition and full-funnel demand. Build audience frameworks, collaborate with product marketing and analytics, and optimize campaigns to maximize pipeline impact for SME and mid-market segments. Own testing, data integration with CRM/marketing systems, and global localization while reporting on ROI.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Airwallex
Airwallex
4 months ago

Manager, Performance Marketing, Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead end-to-end paid social campaigns (LinkedIn and Meta) to drive acquisition and full-funnel demand. Build audience frameworks, collaborate with product marketing and analytics, and optimize campaigns to maximize pipeline impact for SME and mid-market segments. Own testing, data integration with CRM/marketing systems, and global localization while reporting on ROI.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion).
  • •Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals.
  • •Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort.
  • •Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets; maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions).
  • •Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of experience in B2B paid social marketing, with proven success on LinkedIn and Meta.
  • •Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact.
  • •Hands-on experience with Salesforce and Marketo, connecting campaign data to leads, contacts, and opportunities.
  • •Strong analytical mindset — capable of querying, segmenting, and transforming audience data independently.
  • •Deep understanding of paid media metrics, attribution, and ROI modeling.
Experience:5+ yearsFintechSaaS
Education:Bachelor's
Skills:CommunicationProject managementCollaborationAnalytical thinking
Tech Stack:LinkedInMeta Ads ManagerGoogle Tag ManagerSQLBigQueryLookerSalesforceMarketoGA4UTMsPixel trackingZoomInfoClearbit6sense

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor