Principal Product Marketing Manager

Adobe Systems
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10-15 yearsSkills: ["Customer-centric","Ownership","Program management","Communication","Collaboration"]

Lead the end-to-end product marketing strategy for Adobe’s Creative product portfolio in Japan. Connect customer needs with product strategy and business goals to shape positioning, launches, and adoption. Build deep market expertise and growth levers through insights and analytics, and drive cross-functional alignment across campaign marketing, media, PR, GTM, and partnerships. Deliver annual plans, audience definitions, messaging, success metrics, and category-level budget allocation.

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Adobe Systems
Adobe Systems
3 weeks ago

Principal Product Marketing Manager

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Job Summary

Lead the end-to-end product marketing strategy for Adobe’s Creative product portfolio in Japan. Connect customer needs with product strategy and business goals to shape positioning, launches, and adoption. Build deep market expertise and growth levers through insights and analytics, and drive cross-functional alignment across campaign marketing, media, PR, GTM, and partnerships. Deliver annual plans, audience definitions, messaging, success metrics, and category-level budget allocation.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the end-to-end product marketing strategy and business outcomes for Creative product offerings in Japan
  • •Develop market expertise using customer insights, competitive dynamics, and Japan-specific growth levers
  • •Partner with distributed team members to bring regional insights into product strategy and roadmap decisions
  • •Drive cross-functional alignment and execution with local teams across campaign marketing, media, PR, GTM, and partnerships
  • •Define deliverables including annual strategic plans, audience definitions, positioning/messaging, success metrics (OKRs), and budget allocation strategy

Key Requirements

  • •10-15 years of marketing experience, preferably in technology or digital-first companies
  • •Operate in leadership roles within highly matrixed, multinational organizations
  • •Strong program management skills to lead cross-functional initiatives end-to-end
  • •Expertise in market research and data analytics to translate insights into marketing strategy
  • •Excellent written and verbal communication to influence collaborators confidently
Experience:10-15 yearsTechnologyDigital-firstMultinationalData-driven
Skills:Customer-centricOwnershipProgram managementCommunicationCollaboration
Tech Stack:Adobe Acrobat StudioAdobe ExpressAdobe FireflyCreative CloudAdobe Experience PlatformAdobe Experience ManagerGenStudio

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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