Manager, Slate & Brand Marketing - Korea

Netflix
Seoul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Strategic thinking","Creativity","Budget management","Communication","Agility"]

Develop and execute brand and multi-title slate marketing strategies for Netflix in Korea, including category-driven initiatives and integrated 360° campaigns across films, series, unscripted, and live events. Own slate-level positioning and brand messaging, champion culturally resonant storytelling, and collaborate with cross-functional partners and agencies to deliver high-quality campaigns. Manage budgets and serve as a primary point of contact across global brand, product marketing, and regional teams.

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FursaFursa
Netflix
Netflix
4 months ago

Manager, Slate & Brand Marketing - Korea

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Last checked: 14 hours agoStatus: Live

Job Summary

Develop and execute brand and multi-title slate marketing strategies for Netflix in Korea, including category-driven initiatives and integrated 360° campaigns across films, series, unscripted, and live events. Own slate-level positioning and brand messaging, champion culturally resonant storytelling, and collaborate with cross-functional partners and agencies to deliver high-quality campaigns. Manage budgets and serve as a primary point of contact across global brand, product marketing, and regional teams.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and execute brand and multi-title campaign strategies, including slate-wide storytelling and brand messaging, aligned to business goals and creative objectives.
  • •Lead marketing efforts for new and expanding content categories with a significant focus on live events.
  • •Provide brand stewardship for new company initiatives by translating business objectives into compelling brand narratives.
  • •Collaborate with cross-functional partners (Social, Publicity, Partner Marketing, Content, and Product) to create integrated campaigns across consumer touchpoints.
  • •Partner with agency teams (creative, media, production) and manage budgets to deliver bold, high-quality, efficient campaigns.

Key Requirements

  • •12+ years of experience in brand marketing with high-growth, global consumer, entertainment, broadcast, music, and/or sports brands.
  • •Strong strategic and highly creative thinking connecting audience insight, content, and cultural relevance.
  • •Proven ability to develop and launch 360° campaigns from strategy and creative development through execution and media.
  • •Ability to pivot quickly with agility in response to market changes and new business priorities.
  • •Fluency in English and Korean.
Experience:12+ yearsEntertainmentBroadcastMusicSports
Skills:Strategic thinkingCreativityBudget managementCommunicationAgility
Languages:EnglishKorean

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
Glassdoor
Glassdoor: 4.1
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