Director Digital Marketing Strategy & Activation

Tyson Foods
Arkansas
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Strategic thinking","Analytical skills","Communication","Leadership","Project management"]

Shape Tyson Foods’ connected consumer journey by setting the vision and roadmap for CRM, owned digital experiences, and digital marketing activation. Lead strategy across websites, email, social, and online advertising, using data and insights to improve acquisition, engagement, retention, and lifetime value. Partner with Brand Marketing, IT, E-commerce, Data & Analytics, and Digital Operations while leading and developing a team of three.

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Tyson Foods
Tyson Foods
1 week ago

Director Digital Marketing Strategy & Activation

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Shape Tyson Foods’ connected consumer journey by setting the vision and roadmap for CRM, owned digital experiences, and digital marketing activation. Lead strategy across websites, email, social, and online advertising, using data and insights to improve acquisition, engagement, retention, and lifetime value. Partner with Brand Marketing, IT, E-commerce, Data & Analytics, and Digital Operations while leading and developing a team of three.
Location: Arkansas
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the end-to-end consumer journey framework and translate business and brand priorities into connected digital experiences.
  • •Define and lead CRM vision, strategy, and roadmap across acquisition, engagement, retention, and loyalty.
  • •Own the roadmap for brand websites and other owned digital experiences, ensuring content is useful, current, on-brand, and optimized for SEO.
  • •Lead digital marketing strategy across CRM, websites, email, social, and online advertising, and drive test-and-learn plans using insights and performance measures.
  • •Lead, coach, and develop a team of three and align senior stakeholders and cross-functional partners on digital priorities and roadmaps.

Pay and Benefits

Perks:Paid Leave401kHealth InsuranceDentalVisionPrescription Drug

Key Requirements

  • •Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • •10+ years of progressive experience in marketing, digital marketing, CRM, consumer experience, agency environments, or related disciplines.
  • •Demonstrated success developing and activating consumer journey, CRM, segmentation, and personalization strategies.
  • •Experience leading digital experiences, including website strategy, content management, and performance optimization.
  • •Proven leadership in managing and developing high-performing marketing teams, with cross-functional influence across Marketing, Technology, E-commerce, and Analytics.
Experience:10+ yearsConsumer marketingDigital marketingCRMConsumer experienceRetailCPG
Education:Bachelor's in Marketing, Business, or a related field
Skills:Strategic thinkingAnalytical skillsCommunicationLeadershipProject management
Tech Stack:Adobe Experience ManagerAdobe Journey OptimizerWorkfront

Company Brief

Tyson Foods
Tyson Foods is a global food company that produces and markets chicken, beef, and pork products, along with prepared foods and packaged protein brands for retail and foodservice customers.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Springdale, United States
Founded: 1935
Glassdoor
Glassdoor: 3.5
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