Sr Director, Field Marketing EMEA

LumApps
Paris
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Hands-on execution","Leadership","Analytical skills","Cross-functional partnering","Agility"]

Build, lead, and directly execute LumApps’ EMEA field marketing strategy as a hands-on “builder-doer” leader. Partner with EMEA Sales and Partner teams to accelerate pipeline creation, improve lead-to-opportunity conversion, and drive deal velocity. Own flagship field programs, ABM campaigns, and a regional customer marketing engine to grow NRR, references, and closed-won revenue across key European markets.

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LumApps
LumApps
21 hours ago

Sr Director, Field Marketing EMEA

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Last checked: 14 hours agoStatus: Live

Job Summary

Build, lead, and directly execute LumApps’ EMEA field marketing strategy as a hands-on “builder-doer” leader. Partner with EMEA Sales and Partner teams to accelerate pipeline creation, improve lead-to-opportunity conversion, and drive deal velocity. Own flagship field programs, ABM campaigns, and a regional customer marketing engine to grow NRR, references, and closed-won revenue across key European markets.
Location: Paris
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Architect and execute the EMEA field marketing playbook, balancing strategic planning with campaign and event execution.
  • •Own and deliver flagship initiatives, including executive roundtables, customer dinners, regional tradeshows, and localized digital programs.
  • •Design and deploy targeted ABM programs for high-value enterprise accounts across key EMEA territories.
  • •Partner with EMEA Sales leadership to align field initiatives with quotas, target lists, and deal acceleration goals while monitoring lead flow and pipeline velocity.
  • •Manage and grow a team of field and customer marketers, own the regional budget and metrics, and localize global marketing content for EMEA needs.

Pay and Benefits

Perks:Health InsuranceMeal VouchersParental LeavePaid LeaveHybrid Work

Key Requirements

  • •10+ years in B2B SaaS marketing, with 5+ years in field marketing leadership within EMEA.
  • •A proven track record as a builder-doer who enjoys both strategic planning and tactical execution.
  • •Experience partnering with enterprise sales teams, running ABM programs, and delivering high-impact field events.
  • •Strong analytical skills, including managing regional budgets, pipeline attribution, and reporting.
  • •Fluency in French and English (German, Spanish, or Italian is a strong plus).
Experience:10+ yearsB2B SaaSField marketingEMEA
Skills:Hands-on executionLeadershipAnalytical skillsCross-functional partneringAgility
Languages:FrenchEnglishGermanSpanishItalian
Tech Stack:GoogleMicrosoft

Company Brief

LumApps
Provides a mobile-first employee communication and engagement platform connecting deskless and frontline workers with company news, shift management, workflows, and collaboration tools to improve internal communication and operational efficiency.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Zurich, Switzerland
Founded: 2012
Website