Head of Creative Lab | Al- Futtaim Automotive (Dubai, AE)

Al Futtaim Group
Dubai
Workplace: OnsiteFull timeFunction: Laboratory & Clinical OperationsEducation: bachelorsSkills: ["Leadership","Hands-on collaboration","Creative problem-solving","Data-informed decision making","Stakeholder management"]

Lead a multidisciplinary Creative Lab to shape digital experiences across a portfolio of automotive brands. Build and grow the team across product design, research, generative AI, social-first content, and creative analytics. Own multi-brand design systems and production-grade generative AI workflows, ensure accessible English/Arabic (RTL) experiences, and embed experimentation with A/B and multivariate testing to improve usability, conversion, and content efficiency.

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FursaFursa
Al Futtaim Group
Al Futtaim Group
7 hours ago

Head of Creative Lab | Al- Futtaim Automotive (Dubai, AE)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead a multidisciplinary Creative Lab to shape digital experiences across a portfolio of automotive brands. Build and grow the team across product design, research, generative AI, social-first content, and creative analytics. Own multi-brand design systems and production-grade generative AI workflows, ensure accessible English/Arabic (RTL) experiences, and embed experimentation with A/B and multivariate testing to improve usability, conversion, and content efficiency.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Laboratory & Clinical Operations
Seniority: Director level

Key Responsibilities

  • •Lead and build the Creative Lab team across product design, research, creative technology, generative AI, social content, and creative analytics, including agency and creator partnerships
  • •Establish and scale a multi-brand design system with reusable components, design tokens, and design-to-code standards for web and mobile
  • •Develop production-grade generative AI workflows for copy, imagery, video, voice, and personalized creative with controls for human review, OEM approvals, and brand safety
  • •Create social-first, culturally relevant content using social listening, creator partnerships, and performance insights across short-form platforms
  • •Drive personalization and experimentation by embedding A/B and multivariate testing across journeys and creative, and ensuring accessibility (WCAG 2.2 AA) including Arabic/RTL requirements

Key Requirements

  • •Bachelor’s or master’s degree in human-computer interaction, interaction design, digital media, creative technology, computer science, or a related field
  • •12+ years of experience across UX/UI, product design, and digital creative
  • •5+ years leading multidisciplinary teams
  • •Proven ownership of a multi-brand or multi-product design system in production
  • •Experience scaling generative AI content pipelines and delivering personalization/testing with measurable improvements
Experience:AutomotiveE-commerceConsumer technologyMediaTelecommunications
Education:Bachelor's in human-computer interaction, interaction design, digital media, creative technology, computer science
Skills:LeadershipHands-on collaborationCreative problem-solvingData-informed decision makingStakeholder management
Languages:EnglishArabic
Tech Stack:FigmaDesign tokensStorybookLLMsDiffusion modelsGenerative imageGenerative videoGenerative voiceAvatar workflowsSocial listeningCreator contentVideo productionPersonalizationDynamic creative optimizationA/B testingMultivariate testingStatistical powerBehavioral analyticsUsability researchWCAG 2.2

Company Brief

Al Futtaim Group
Al-Futtaim Group is a diversified UAE conglomerate operating across automotive, retail, real estate, finance and services, representing 200+ global brands and serving customers across 20+ countries with over 40,000 employees.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Dubai, United Arab Emirates
Glassdoor
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