Asana

3 weeks ago

Principal Product Marketing Manager, Command by Asana

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for a new Asana product, scaling from early traction to mass adoption. Develop positioning and messaging for enterprise and technical personas, lead high-impact product launches, and build enablement assets to help Sales and Success win. Partner closely with Product and Partnerships to align roadmap and product-market fit, using performance data and customer feedback to identify growth opportunities.

Location: San Francisco, New York, Vancouver

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and own the end-to-end go-to-market strategy for the Command by Asana launch, partnering with Integrated Campaigns to drive measurable results.
•Develop and maintain messaging and positioning for enterprise needs and complex problems for technical personas.
•Drive product launches that build market momentum across flagship releases and incremental updates.
•Create Sales and Success enablement materials such as battlecards, pitch decks, and customer stories.
•Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment using performance data and customer feedback.

Pay and Benefits

Salary: USD 180,000 - 207,000 annually

Perks:Health InsuranceWellness StipendFamily BuildingRetirement

Key Requirements

•8+ years of product marketing experience in B2B tech (SaaS preferred).
•Technical depth to engage developers and engineering leaders and translate technical capabilities into value stories.
•Strong understanding of both PLG and SLG motions, with experience scaling products from 1 to 10 and 10 to 100.
•Ability to distill complex technical concepts into simple, compelling narratives and explore new tools.
•Proven collaboration with Product teams to align roadmaps with market needs and customer pain points.

Experience:8+ yearsB2B techSaaSPLGSLG

Skills:Strategic thinkingCross-functional collaborationTechnical communicationData analysisProduct storytelling

Languages:English

Company Brief

Asana

Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor

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Asana

3 weeks ago

Principal Product Marketing Manager, Command by Asana

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Francisco, New York, Vancouver

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and own the end-to-end go-to-market strategy for the Command by Asana launch, partnering with Integrated Campaigns to drive measurable results.
•Develop and maintain messaging and positioning for enterprise needs and complex problems for technical personas.
•Drive product launches that build market momentum across flagship releases and incremental updates.
•Create Sales and Success enablement materials such as battlecards, pitch decks, and customer stories.
•Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment using performance data and customer feedback.

Pay and Benefits

Salary: USD 180,000 - 207,000 annually

Perks:Health InsuranceWellness StipendFamily BuildingRetirement

Key Requirements

•8+ years of product marketing experience in B2B tech (SaaS preferred).
•Technical depth to engage developers and engineering leaders and translate technical capabilities into value stories.
•Strong understanding of both PLG and SLG motions, with experience scaling products from 1 to 10 and 10 to 100.
•Ability to distill complex technical concepts into simple, compelling narratives and explore new tools.
•Proven collaboration with Product teams to align roadmaps with market needs and customer pain points.

Experience:8+ yearsB2B techSaaSPLGSLG

Skills:Strategic thinkingCross-functional collaborationTechnical communicationData analysisProduct storytelling

Languages:English

Company Brief

Asana

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor