Product Marketing Director, Command by Asana

Asana
New York
Workplace: HybridFull timeUSD 180,000 - 207,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Strategic thinking","Cross-functional collaboration","Technical communication","Data analysis","Product storytelling"]

Own end-to-end go-to-market strategy for a new Asana product, scaling from early traction to mass adoption. Develop positioning and messaging for enterprise and technical personas, lead high-impact product launches, and build enablement assets to help Sales and Success win. Partner closely with Product and Partnerships to align roadmap and product-market fit, using performance data and customer feedback to identify growth opportunities.

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FursaFursa
Asana
Asana
2 months ago

Product Marketing Director, Command by Asana

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for a new Asana product, scaling from early traction to mass adoption. Develop positioning and messaging for enterprise and technical personas, lead high-impact product launches, and build enablement assets to help Sales and Success win. Partner closely with Product and Partnerships to align roadmap and product-market fit, using performance data and customer feedback to identify growth opportunities.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and own the end-to-end go-to-market strategy for the Command by Asana launch, partnering with Integrated Campaigns to drive measurable results.
  • •Develop and maintain messaging and positioning for enterprise needs and complex problems for technical personas.
  • •Drive product launches that build market momentum across flagship releases and incremental updates.
  • •Create Sales and Success enablement materials such as battlecards, pitch decks, and customer stories.
  • •Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment using performance data and customer feedback.

Pay and Benefits

Salary: USD 180,000 - 207,000 annually
Perks:Health InsuranceWellness StipendFamily BuildingRetirement

Key Requirements

  • •8+ years of product marketing experience in B2B tech (SaaS preferred).
  • •Technical depth to engage developers and engineering leaders and translate technical capabilities into value stories.
  • •Strong understanding of both PLG and SLG motions, with experience scaling products from 1 to 10 and 10 to 100.
  • •Ability to distill complex technical concepts into simple, compelling narratives and explore new tools.
  • •Proven collaboration with Product teams to align roadmaps with market needs and customer pain points.
Experience:8+ yearsB2B techSaaSPLGSLG
Skills:Strategic thinkingCross-functional collaborationTechnical communicationData analysisProduct storytelling
Languages:English

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor