Adidas

1 day ago

Assistant Manager CRM & Membership (Taipei, TW)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Drive member engagement and optimize CRM KPIs for adidas Taiwan’s DTC strategy. Own CRM communication planning and campaign execution across the adidas app, LINE OA, SMS, and eDM, using audience segmentation and lifecycle journey optimization to improve acquisition, activation, conversion, retention, and customer lifetime value. Partner cross-functionally with eCommerce, brand, tech, and retail teams, manage CRM tools and system partners, and translate performance data into actionable insights while ensuring compliance with privacy and brand guidelines.

Location: Taipei

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Monitor and analyze core CRM and membership KPIs, including acquisition, activation, engagement, conversion, retention, and customer lifetime value.
•Develop and implement data-driven CRM strategies to improve member engagement, conversion efficiency, and long-term consumer value.
•Own the CRM communication calendar and campaign priorities across App, LINE OA, SMS, and eDM, ensuring planning, audience relevance, and business alignment.
•Define audience segmentation and targeting logic to improve communication effectiveness, reduce overlap, and enhance cost efficiency.
•Manage end-to-end CRM campaign execution and lifecycle journeys, including setup, tracking, post-campaign review, and automation/personalization improvements.

Key Requirements

•Bachelor’s degree or above in Business, Marketing, Communications, Data Analytics or related field.
•5+ years of experience in CRM, membership, digital marketing, eCommerce marketing, or customer lifecycle management.
•Hands-on experience in CRM campaign planning, audience segmentation, communication calendar management, and performance review.
•Experience working with CRM platforms and marketing automation tools (LINE OA, App push, SMS, or eDM preferred).
•Fluent in Mandarin and good command of business English.

Experience:5+ yearsECommerceDigital marketingCRMMembershipCustomer lifecycle management

Education:Bachelor's

Skills:Analytical thinkingProject managementCommunicationCoordinationData-driven mindsetStakeholder management

Languages:MandarinEnglish

Tech Stack:CRMMembership managementLINE OASMSEDMApp pushMarketing automation toolsMicrosoft ExcelCRM system partners91APPCRM KPI tracking

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

1 day ago

Assistant Manager CRM & Membership (Taipei, TW)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Taipei

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Monitor and analyze core CRM and membership KPIs, including acquisition, activation, engagement, conversion, retention, and customer lifetime value.
•Develop and implement data-driven CRM strategies to improve member engagement, conversion efficiency, and long-term consumer value.
•Own the CRM communication calendar and campaign priorities across App, LINE OA, SMS, and eDM, ensuring planning, audience relevance, and business alignment.
•Define audience segmentation and targeting logic to improve communication effectiveness, reduce overlap, and enhance cost efficiency.
•Manage end-to-end CRM campaign execution and lifecycle journeys, including setup, tracking, post-campaign review, and automation/personalization improvements.

Key Requirements

•Bachelor’s degree or above in Business, Marketing, Communications, Data Analytics or related field.
•5+ years of experience in CRM, membership, digital marketing, eCommerce marketing, or customer lifecycle management.
•Hands-on experience in CRM campaign planning, audience segmentation, communication calendar management, and performance review.
•Experience working with CRM platforms and marketing automation tools (LINE OA, App push, SMS, or eDM preferred).
•Fluent in Mandarin and good command of business English.

Experience:5+ yearsECommerceDigital marketingCRMMembershipCustomer lifecycle management

Education:Bachelor's

Skills:Analytical thinkingProject managementCommunicationCoordinationData-driven mindsetStakeholder management

Languages:MandarinEnglish

Tech Stack:CRMMembership managementLINE OASMSEDMApp pushMarketing automation toolsMicrosoft ExcelCRM system partners91APPCRM KPI tracking

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor