Manager, PR & Social Media (Basketball)

Adidas
Los Angeles
Workplace: HybridFull timeUSD 108,240 - 119,220Function: Communications, PR & CommunityExperience: 4+ yearsEducation: bachelorsSkills: ["Strategic thinking","Written communication","Verbal communication","Interpersonal skills","Organizational skills"]

Shape and execute integrated PR and social media strategies for adidas Basketball. Translate brand, product, campaign, and athlete stories into compelling earned-media and social communications that drive awareness, engagement, and excitement. Lead cross-functional partnerships across marketing, product, digital, social, retail, and agencies to activate stories, ensure brand consistency, and measure performance to generate insights and future recommendations.

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FursaFursa
Adidas
Adidas
1 day ago

Manager, PR & Social Media (Basketball)

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Last checked: 2 hours agoStatus: Live

Job Summary

Shape and execute integrated PR and social media strategies for adidas Basketball. Translate brand, product, campaign, and athlete stories into compelling earned-media and social communications that drive awareness, engagement, and excitement. Lead cross-functional partnerships across marketing, product, digital, social, retail, and agencies to activate stories, ensure brand consistency, and measure performance to generate insights and future recommendations.
Location: Los Angeles
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Develop and execute integrated short- and long-term PR strategies for adidas Basketball aligned to business unit priorities.
  • •Partner cross-functionally to create integrated concepts that increase awareness of adidas campaigns, products, innovations, technologies, and key moments.
  • •Build and maintain relationships with media, advocates, creators, and external partners to strengthen brand visibility and category relevance.
  • •Develop story angles and PR communications tools including messaging, press materials, briefs, interviews, and briefing documents.
  • •Lead social strategy and activation, plan coordinated social launches, and establish PR/social metrics to track performance and inform recommendations.

Pay and Benefits

Salary: USD 108,240 - 119,220
Perks:Health InsuranceDentalVision401kEducation AssistancePaid LeaveRemote Work

Key Requirements

  • •Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • •4+ years of relevant experience in public relations, communications, social media, marketing, or a related discipline.
  • •Experience supporting or executing integrated marketing, communications, PR, or social media campaigns.
  • •Strong understanding of media relations, consumer messaging, brand reputation, digital PR, and social media.
  • •Ability to collaborate effectively with internal and external cross-functional partners across product marketing, communications, social, digital, and retail.
Experience:4+ yearsSportsFashionEntertainmentConsumer-facing brandAgency environment
Education:Bachelor's in Marketing, Communications, Public Relations (or related field)
Skills:Strategic thinkingWritten communicationVerbal communicationInterpersonal skillsOrganizational skills
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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