Global Performance Marketing Manager

GoCardless
London
Workplace: OnsiteFull timeGBP 63,200 - 94,800 annuallyFunction: Marketing & GrowthExperience: 3-4 yearsSkills: ["Communication","Leadership","Problem-solving"]

Own and scale paid media programs across global demand generation, leading ABM-driven campaigns in a sales-led GTM model. Architect campaign structures, optimize budgets, and manage agencies to drive pipeline and revenue while collaborating with regional teams and marketing ops to ensure accurate attribution and impactful messaging across UKI, Europe, and North America.

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FursaFursa
GoCardless
GoCardless
2 months ago

Global Performance Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own and scale paid media programs across global demand generation, leading ABM-driven campaigns in a sales-led GTM model. Architect campaign structures, optimize budgets, and manage agencies to drive pipeline and revenue while collaborating with regional teams and marketing ops to ensure accurate attribution and impactful messaging across UKI, Europe, and North America.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts.
  • •Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably.
  • •Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures.
  • •Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas.
  • •Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose.

Pay and Benefits

Salary: GBP 63,200 - 94,800 annually
Equity and Bonus:Equity
Perks:Learning BudgetEquityParental LeaveMedical CoverTime Off

Key Requirements

  • •3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS.
Experience:3-4 yearsFintechPaymentsSaaS
Skills:CommunicationLeadershipProblem-solving
Languages:English
Tech Stack:LinkedInMetaDemandbaseCRMMAPABM

Company Brief

GoCardless
Provides an online payments platform that enables businesses to collect recurring and one-off payments via bank debit (ACH/Direct Debit) across multiple countries, simplifying billing, reconciliation, and global payment workflows.
Industry: Payments
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
WebsiteLinkedIn