GEO & SEO Manager

Instawork
San Francisco
Workplace: HybridFull timeUSD 110,000 - 140,000Function: Marketing & GrowthExperience: 2+ yearsSkills: ["Curiosity","Resourcefulness","Cross-functional leadership","Data-driven decision-making","Pipeline and revenue measurement"]

Own how Instawork shows up in AI and classic search by driving GEO and SEO strategy end-to-end. Build dashboards to measure GEO performance, structure content for machine retrieval, and expand authority across AI answer engines. Lead technical SEO for a Webflow site, run backlink strategy, and use AI agents/automations to refresh templates. Report performance in Google Search Console and GA4 while partnering cross-functionally to educate and drive pipeline impact.

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FursaFursa
Instawork
Instawork
2 days ago

GEO & SEO Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own how Instawork shows up in AI and classic search by driving GEO and SEO strategy end-to-end. Build dashboards to measure GEO performance, structure content for machine retrieval, and expand authority across AI answer engines. Lead technical SEO for a Webflow site, run backlink strategy, and use AI agents/automations to refresh templates. Report performance in Google Search Console and GA4 while partnering cross-functionally to educate and drive pipeline impact.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own GEO visibility and citation share across AI answer engines for priority topics and lead-generating conversations.
  • •Build and maintain GEO performance dashboards and measure effectiveness of structured content, schema, extractable answer formats, and freshness signals.
  • •Own technical SEO health of the Webflow site, including crawlability, indexation, site architecture, internal linking, redirects, and site speed.
  • •Execute backlink strategy to strengthen search authority and identify organic opportunities to prioritize content/template builds.
  • •Manage AI agents/automations to expand and refresh site templates while maintaining content quality and reporting performance in Google Search Console and GA4.

Pay and Benefits

Salary: USD 110,000 - 140,000
Perks:Health InsuranceDentalVisionPaid Leave401k PlanHome OfficePhone StipendCommuter BenefitsHsa Contribution

Key Requirements

  • •2+ years of hands-on GEO ownership, including measurable AI answer-engine visibility results.
  • •Strong technical SEO expertise across site architecture, internal linking, crawlability, and indexation.
  • •Fluency with Google Search Console and GA4, plus Screaming Frog and Ahrefs or Semrush, and an AI-visibility platform (Profound, Peec, Otterly, or Scrunch) or a self-built tracker.
  • •AI-first builder experience using tools like Cursor, Claude, and n8n for day-to-day work.
  • •Proven measurement of success through pipeline and revenue, not only rankings and traffic.
Experience:2+ years
Skills:CuriosityResourcefulnessCross-functional leadershipData-driven decision-makingPipeline and revenue measurement
Languages:English
Tech Stack:GEOSEOWebflowGoogle Search ConsoleGA4Screaming FrogAhrefsSemrushProfoundPeecOtterlyScrunchCursorClaudeN8nSQLPythonAPIsLLMs

Company Brief

Instawork
Operates a marketplace connecting hourly workers with shift-based jobs in hospitality, events, retail, and logistics, providing hiring, scheduling, and payroll tools to businesses and flexible work opportunities to professionals.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn